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Why Selling Product Features Doesn’t Work

The Sales Hunter

We’ve all been told that selling product features is not the way to sell, but even knowing that, it seems it still is what happens, not only by salespeople, but also by marketing. Case in point: I recently was prompted to change a password for some software I have. Customers buy benefits. Sorry, but I don’t!

Microsoft 247
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The Complexities of Selling Technology to Business

The Pipeline

Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. We’ll use enterprise software as an example to make our points.

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10 Essential Selling Skills Every Sales Rep Needs in 2018

Hubspot Sales

Selling Skills. Below are the 10 essential selling skills you need to succeed in sales today -- all extracted from the study's findings. These selling skills are what buyers indicated were the top factors that separated sales winners from runners up. Focus on desired benefits. Listen to prospects.

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2nd Secret to Selling at Full Price: Position Your Product to Warrant Full Price

The Sales Hunter

What this means is your product/service should be positioned against the risk/benefit outcome the customer has stated is their biggest concern. One example is you may be selling security systems for computers: A low-end outcome might be to prevent employees from downloading software for personal use.

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Are You Sending “Discounting” Signals?

The Sales Hunter

Recently, I began searching for a new software package for my company. Suddenly, benefits and expected outcomes shifted to full speed ahead to get a lower price. Blog pricing Professional Selling Skills discount discounting price' Funny thing happened along the way. ” Wow, what a statement to hear!

Discount 197
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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius. Every piece of software that we build or acquire sits firmly on top of our world-class data foundation. PART I: How the Acquisition of Chorus.ai Advances our Vision.

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Consultative Selling: How to Transform Your Reps into Trusted Advisors

Allego

Consultative selling prioritizes understanding the buyer’s specific needs, challenges, and goals before recommending a solution. They may highlight how their software improves reporting accuracy or automates compliance tasks—directly addressing the pain points the customer mentioned. This goes beyond simply offering a feature overview.