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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

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Nothing Beats This One Tool When You Can't Sell Face to Face

Understanding the Sales Force

However, there are some misguided selling strategies that can be undone and in today's article we'll discuss the benefits of the single tool that is the real deal and a huge difference maker. The US Government has seriously botched the ABC's in 2021 and there's no way to easily undo what's been done.

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(4:39 Video) “The Power of Face-to-Face Sales: Building Trust and Rapport”

Steven Rosen

Hosts Colleen Stanley and Steven Rosen discuss the importance of face-to-face conversations in sales and how sales leaders can encourage their teams to embrace in-person interactions. Face-to-face meetings offer unique benefits, such as building rapport, establishing trust, and reading the room.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. ZoomInfo’s MarketingOS changes all that.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Tell Your Prospect How You Failed

The Sales Heretic

Stories and case studies are powerful sales tools. They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them. Everyone’s stories are the same.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization.

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Leveraging Training to Go Beyond with Sales Enablement

Speaker: Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony

As many companies begin to consider or implement sales enablement technologies, one question keeps popping up: what should your training content strategy look like? You will come away from this webinar with: An understanding of the full Sales Enablement picture. November 21st, 2019 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Ready to learn more?

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.