Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Business is more competitive than ever, and conventional prospecting is simply no longer enough.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Moreover, looking at upskilling as a last-ditch effort neglects the many persistent benefits of this approach.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

JUNE 6, 2023

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. Modern go-to-market teams deserve a modern solution to duplicate data. How much damage can it do? According to Gartner , poor-quality data costs companies some $13 million per year.

Benefit 130

Benefit Data Scale Lead Rank 130

Sales and Marketing Management

MAY 8, 2019

Companies are increasingly realizing the power of having a solid video strategy for their events, and people from all over the world can reap the benefits. . After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. What was the most popular speaker?

Video 316

Video Strategy Maximizer ROI 316

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Let’s break that down. How to spot buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation? Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 333514 Special Die & Tool, Die Set, Jig, & Fixture Manufacturing. 333517 Machine Tool Manufacturing.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. How to Bridge the Gap.

CRM 289

CRM Lead Scoring Lead Rank Data 289

The Pipeline

JUNE 25, 2020

I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” They urge leaders to equip reps with digital tools, and the example they give is Skype or WebEx. I didn’t see any new tools introduced. Use Your Head Not Your Hands. Or maybe a lack thereof.

Sage 288

Sage Real Estate Skype Collateral 288

Zoominfo

AUGUST 27, 2020

The Benefits of Sales Territory Mapping. Other benefits of mapping include: Increased sales performance – Sales reps develop deeper connections with their leads and get more closes when their territories are thoughtfully balanced. Better planning allows your team to flexibly adapt to new challenges and opportunities.

Territories 264

Territories Outside Sales Field Sales Segment 264

Sales and Marketing Management

APRIL 24, 2020

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . They need data. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

APRIL 28, 2020

ZoomInfo’s data shows a similar increase in the adoption of a number of other tools as well. Research Suggests Productivity Benefits of Working from Home. So, what does this mean for our businesses? Challenges of Working from Home.

Company 258

Company Lead Rank Cancellation Report 258

Zoominfo

AUGUST 7, 2020

Sales reps, execs, and marketers have a singular record for every contact and account. Benefits of 360-degree customer view. By building granular profiles with advanced analytics, marketers can reduce their time-to-market, and help sales reps with upselling plans. 2: Optimized resource use. Data source types.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

Sales and Marketing Management

FEBRUARY 25, 2020

One of the most effective reward tools is a non-monetary point system. Reps Benefit From Incentives. Sales managers aren’t the only ones who benefit from good incentives – reps benefit on two levels as well. Without precision, the incentive – as a tool to deliver motivation – fails. Recognition.

Incentives 323

Incentives Incentive Travel Motivation 323

Zoominfo

MARCH 9, 2021

The MarTech supergraphic and its 8,000+ tools shed light on how difficult it is for any business to stand out from the pack. However, Brinker believes that the vast ecosystem of tools is evidence of customers’ many different needs to solve specific problems. “It’s It’s Not About The Tool, It’s About How You Wield It.

Account Based Marketing 246

Account Based Marketing Hubspot Data Advertising 246

Sales and Marketing Management

MAY 15, 2020

By removing impediments, prospects will see your product only as a tool for moving forward. While the number of companies benefiting is undeniably lower than those hurting, focusing on the aspects of your market that may be experiencing growth can make all the difference in your hit rate. Focus on the Opportunities.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business 116

Small Business Small Business Tools Social Media 116

The Pipeline

FEBRUARY 4, 2020

More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. And honestly, some are set up for them with the scrubbing leads get from Marketing before they reach the SDR. Most choose tools to plug holes in execution rather than build and enhance.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

SocialSellinator

DECEMBER 21, 2023

In the era of digitalization, social media has transformed into a potent marketing tool, with its essence rooted in compelling content. Businesses, in this digital age, harness the potential of social media platforms to establish connections with their audience and cultivate a robust online presence.

Social Media 116

Social Media Media Benefit Positioning 116

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Define benefits for stakeholder groups. Demo reference technology tools.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248