Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Sales and Marketing Management

OCTOBER 17, 2023

Although competitive pay and financial bonuses are important, non-monetary benefits can boost motivation and address sales budget issues. The post Motivate Your Sales Team with Five Non-Monetary Rewards appeared first on Sales & Marketing Management.

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Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. What Is Big Data, Anyway?

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Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

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Conversion Top of Funnel Marketing Lead Rank 70

Understanding the Sales Force

FEBRUARY 22, 2023

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Fifteen years later, their products have a place at the very top of the sales funnel.

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Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Why We’re Acquiring Insent.ai.

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Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

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Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

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Sales and Marketing Management

SEPTEMBER 7, 2023

Here’s how your firm can reap the benefits of benevolence, give back to your community, grow your reputation and make valuable contacts. The post The Benefits of Business Benevolence appeared first on Sales & Marketing Management.

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Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

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Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

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Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

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Prospecting Marketing Top of Funnel Segment 246

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

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Sales and Marketing Management

JANUARY 11, 2023

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. The post Employees Crave Development appeared first on Sales & Marketing Management. Here’s how to create a meaningful training program that achieves actual results.

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Sales and Marketing Management

OCTOBER 4, 2022

Building a strong business ecosystem may require a lot of effort, but your business will certainly reap the benefits for years to come. The post Expand Your Business Ecosystem with 3 Steps appeared first on Sales & Marketing Management.

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Sales and Marketing Management

FEBRUARY 5, 2024

How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.

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Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Further sweetening the deal, impact investing — in other words, funds aimed at a social cause — will benefit nonprofits in 2021 given the economic, environmental, and racial upheavals in the U.S.

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Sales and Marketing Management

AUGUST 19, 2024

As the landscape of B2B marketing is being transformed by short-form video, it’s critical to understand its benefits, strategic creation and measurement of success. The post Integrating Short-form Video into Your B2B Marketing Strategy appeared first on Sales & Marketing Management.

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Sales and Marketing Management

APRIL 1, 2020

In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch. Customized workspaces :?You

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Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Moreover, looking at upskilling as a last-ditch effort neglects the many persistent benefits of this approach.

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Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

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Sales 2.0

JULY 8, 2022

Meanwhile most high tech companies accept this level of productivity in their sales departments. It can be a critical step in filling your sales pipeline with great opportunities. Hence, most people will stay where they are if the benefits to going through change are not large and obvious. Do you know how you help?

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Prospecting Outsourcing Services Cold Calling Hiring 370

Smooth Sale

NOVEMBER 22, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Make Sales That Benefit You and the Customer Retail and corporate sales have many similarities; they all begin with serving clientele well. Our collaborative blog offers insights on ‘How to make sales that benefit you and your customer.’

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The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. Is sales is making the most of their newfound time and resources?”

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Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe.

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Sales and Marketing Management

NOVEMBER 4, 2020

After all, a new business has to expand from being an ambitious business plan to getting the first office space to acquiring the needed IT infrastructure, to hiring skilled labor, and to expand its market reach. It could also mean your marketing efforts are bringing in too much business for your current operation to handle.

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Sales and Marketing Management

MAY 8, 2019

Companies are increasingly realizing the power of having a solid video strategy for their events, and people from all over the world can reap the benefits. . After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Make your content more accessible.

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Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

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Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

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Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

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Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Sales 2.0

OCTOBER 23, 2023

One of the areas of complex sales that I have seen soak up tons of time from entrepreneurs and senior salespeople over my years is writing proposals. As a [Your Position] at [Your Company’s Name and what it does], I’m often tasked with drafting sales proposals to potential clients. This goes for proposals too. ” 2.

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