Sales and Marketing Management

JUNE 24, 2024

In North America, incentive travel campaigns are still predominantly used for "hard power" benefits such as increased sales. Globally, however, incentive travel is increasingly being used for softer performance improvement goals.

Travel 156

Travel Incentives Incentive Campaigns 156

SBI Growth

AUGUST 13, 2013

Remaining effective as a sales force means continuous improvement. This might be a new buyer-aligned sales process. Or sales recruiting to staff a new go-to-market channel. Whatever the Sales Force Effectiveness (SFE) improvement, it will require funds to get it implemented. If it is sales process improvement, Sales pays.

Hiring 288

Hiring Incentive Incentives Benefit 288

Sales and Marketing Management

DECEMBER 17, 2018

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Worry no more. Don’t ask team members to rate each other.

Incentives 149

Incentives Incentive Compensation ROI 149

SBI Growth

NOVEMBER 15, 2013

If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works? Something needs to change for sales to benefit from your marketing programs. You should.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentive 312

Hubspot Sales

DECEMBER 2, 2024

Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating stretches of any sales professional's year. Q4 Sales Strategies 1. Incentivize performance with contests and rewards.

Incentives 98

Incentives Incentive Intent Closing 98

SBI Growth

MARCH 29, 2013

B2B Sales Reps compete with their peers for sales support resources. Good Sales Reps consistently secure these resources and create their own virtual teams. You can cash in on Social Debt to build your virtual sales support team. The Sales and Support Relationship. Sales Reps have a sense of entitlement.

B2B 293

B2B Commission Incentives Incentive 293

No More Cold Calling

DECEMBER 2, 2014

All sales reps need coaching and guidance, but rainmakers deserve extra attention. The sales manager announces the top performers of the year. Applause resounds throughout the building as these sales champions are paraded like Superbowl winning gods across the sales floor. Drum roll, please. Want Proof? Is this correct?

Cold Calling 289

Cold Calling Incentives Incentive Face-to-face 289

SBI Growth

MARCH 4, 2013

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. Pay and benefits. These also relate to Sales Rep turnover. Is it high compared to your competitors? Per 100 Reps*.

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation Targets 326

SBI Growth

MAY 27, 2013

These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. Too often we see CRM systems completely misused by Sales Organizations.

Data 323

Data Top of Funnel Hiring Harvest 323

Sales and Marketing Management

MAY 20, 2019

Author: Paul Nolan The mission of Atlanta-based Hodges-Mace, LLC, is to help its client companies communicate clearly the full details about their employee benefits package so workers can get the most out of them. It stands to reason, then, that Hodges-Mace pays careful attention to its own employee benefits package.

ROI 257

ROI Incentive Incentives Study 257

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

SBI Growth

NOVEMBER 30, 2013

How should the top sales leader in the company utilize this limited time? Download the SBI Sales SVP New Year’s Guide here. Let’s look at several ways sales leaders misallocate their year-end days. These competencies correlate to sales success. I know one sales VP who took minimal vacation around the holidays.

Policies 303

Policies Incentives Incentive Channels 303

SBI Growth

NOVEMBER 17, 2013

Listen up Chief Sales Officer. It’s time that Sales Operations gets your undivided attention. Download the Leaders Guide to Sales Ops Enablement by clicking here. Download the Leaders Guide to Sales Ops Enablement by clicking here. Find out if your company is maximizing the benefits this team can deliver.

Company 296

Company Hiring Buyer Persona Maximizer 296

Nutshell

NOVEMBER 26, 2024

When users click these links and purchase, affiliates earn a commission, while you benefit from new leads and customers. It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales.

Commission 117

Commission How To Promotion Campaigns 117

Hubspot Sales

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Read on to hear my tactics for ending a sales email.e Make it clear how your offer benefits the prospect. Calls-to-action shouldn’t be up to interpretation.

Closing 122

Closing Quota How To Webinar Metrics 122

Sales and Marketing Management

FEBRUARY 9, 2020

Author: TIM HOULIHAN Sales reps and rewards go hand in hand. When sales managers use rewards, they send signals to their teams and organizations. Among the various messages they can send, rewards can signal the sales manager’s current priorities, or they can help build their team’s culture. What rewards can signal.

Sales Management 259

Sales Management Compensation Loyalty Social Media 259

Crunchbase

APRIL 6, 2023

During the past two years, sales professionals have faced budget and hiring freezes along with multiple bouts of layoffs across industries — especially in tech. It’s less than ideal that the average sales turnover rate is 35%, compared to a 13% average turnover rate for all other roles. Why the disparity?

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

SBI Growth

SEPTEMBER 30, 2013

One of the biggest purchases a Sales Department makes is the CRM system. Companies that have successfully implemented a system tout benefits like: Increased rep productivity. More aligned sales reps and materials. And the sales team ultimately reverts to old habits. A skeptical, disappointed sales organization.

System 303

System CRM Compensation Pipeline 303

The Pipeline

OCTOBER 9, 2014

I, like many in my profession have a unique perch when it comes to looking at sales. How organizations deal with this is often the difference between great sales companies, and a bunch of also-rans. You know what they said, lack of sales, “and the pipeline is weak going into Q4.” Sales Skills Sales Training Tibor Shanto'

Government 296

Government Face-to-face Incentive Incentives 296

Zoominfo

SEPTEMBER 4, 2019

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. These content assets benefit your brand, as they build authenticity by exploring your company’s services through the experiences of a real customer. Personalize your incentives.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Smooth Sale

MARCH 24, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: 9 Ways to Empower Your Sales Team The sales team is the driving force behind a company’s success, but that can only happen if they have the time, space, and support they need to work at their highest level. So, how do you invest in your sales team?

Hiring 78

Hiring Incentives Incentive Lead Rank 78

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Being well-prepared and truly understanding how to get your people, your operations and your sales back and running at full bore will be essential for survival. That’s the bad news.

Engineering 207

Engineering Revenue Incentives Incentive 207

Zoominfo

MARCH 6, 2019

What are the benefits of referral marketing? Let’s look at some of the unique benefits of referral marketing: Customers trust referrals. When you consider the above benefits, it becomes apparent that the time and energy you put into your referral marketing program will more than pay off. Choose the right incentives.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Zoominfo

APRIL 2, 2025

This incomplete record enters your CRM, triggers misleading lead scores, routes to the wrong sales team, and ultimately creates a disjointed customer experience. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We (Source: National Retail Federation).

Incentives 209

Incentives Incentive Retail Loyalty 209

Sales and Marketing Management

JULY 21, 2019

Author: Lauren Boutwell As the field of sales enablement has evolved and matured, so, too, have its supporting technologies. Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. Sales reps are often most receptive to learning from each other.

Coaching 241

Coaching Video Hiring Trade Show 241

The Pipeline

AUGUST 14, 2014

Nice and practical concept, good resume fodder, often misused or abused by many, especially from a sales point of view. As a concept, KPI’s are great, helping sales organizations in defining and measuring progress against stated objectives or goals. Examples in sales may be lead to opportunity conversions, or proposals to close.

Workbooks 288

Workbooks Incentives Incentive Distribution 288

Zoominfo

MAY 17, 2021

Sales reps’ lives were built around the office — the environment, the energy, and the excitement of end-of-quarter blitzes. Then everyone went remote, and over the last year sales leaders and enablement teams had to come up with new ways to incentivize their reps. 4 Ideas to Incentivize Your Sales Team.

Incentives 147

Incentives Incentive Call-back Energy 147

Sales and Marketing Management

DECEMBER 26, 2018

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

Incentives 191

Incentives Incentive Google Account 191

Sales and Marketing Management

APRIL 9, 2020

Author: Tim Houlihan How important are end-of-month/quarter/year dates for sales revenues? Sales managers rely on these made-up deadlines to generate urgency and motivation. Incentive designers have come to know this from years of their own experiences and observations. On one level, they’re everything. Deadlines drive activity.

Incentives 177

Incentives Incentive Motivation Research 177

Sales and Marketing Management

NOVEMBER 22, 2017

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Sales rep: Cash! Sales manager: Sounds good. You may be a seasoned sales manager, fatigued by trying to come up with innovative ways to motivate your reps. Are incentives obsolete? I’ve got bills to pay! Don’t do it.

Motivation 191

Motivation Incentives Incentive Lead Rank 191

SalesFuel

MARCH 18, 2025

Employees appreciate this gesture, but there are other benefits theyre more interested in. Recently, hiring managers have been promoting benefits like unlimited vacation time and work-life balance. Are Some Benefits Too Good to be True? As Mandy Gilbert points out, these benefits sound great.

Hiring 59

Hiring Retention Apparel Face-to-face 59

Jeffrey Gitomer

OCTOBER 10, 2018

Where will your sales be? List the benefits of goal achievement – What's in it for me after I achieve this goal? What's my incentive? Is my incentive strong enough to ensure achievement? pennies per day, ounces per day, calls per day, dollars per sale) and do that daily dose each day. How will you get there?

Sales Goal 190

Sales Goal Hiring Incentives Incentive 190

Sales and Marketing Management

JULY 20, 2020

Author: Kris Belau Is there anything more quaint in sales and marketing than the door-to-door salesperson? Tupperware was a first-of-its-kind product, developed in the mid 1930s with demonstrable benefits in storing food longer than existing methods. As was common at the time, the main sales channel was an on-the-ground sales force.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

Hubspot Sales

NOVEMBER 16, 2020

In Glengarry Glen Ross — arguably the most prominent, important film about sales ever made — four real estate salespeople are pitted against each other in a weeklong competition. The contest's incentive structure is steep and high-stakes. Now, your sales reps probably don't need to be motivated quite as harshly. Cash Bonuses.

Incentives 137

Incentives Incentive Real Estate Film 137

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. It creates a culture of continuous improvement so marketing, customer success, and sales teams can work in sync and maximize efficiency at every stage of the buyer journey.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52