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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 114
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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. Source: Campaign Monitor.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. How Sales Analytics Transforms Business Outcomes The benefits of sales analytics go beyond dashboards and reports.

Analytics 246
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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan. In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service. By using social media as a marketing tool, you add another channel for potential customers to find you and eventually visit your website!

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When to Pivot from an Indirect to Direct Sales Model

SBI Growth

A indirect selling model has plenty of benefits. Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. Hiring a direct sales team is expensive. A fledgling company looking for additional capital to bring on headcount.

Scale 253
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Key Benefits of Automating Your CPQ Process

Cincom Smart Selling

This article will walk you through the challenges of a manual CPQ process and the key benefits of automating the CPQ process. Below are the key benefits of automating your CPQ process: 1- Speed Up Your Sales Cycle Manual quoting processes are slow and prone to errors, causing unnecessary delays in closing deals.

Benefit 48
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How to Manage Affiliates Effectively

Nutshell

When users click these links and purchase, affiliates earn a commission, while you benefit from new leads and customers. Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management?