Understanding the Sales Force

JANUARY 15, 2025

Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). The first page of this Google search reveals 10 articles written about BANT in 2024 alone.

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Salesmate

JUNE 5, 2020

As a business owner, your sales strategy must always include activities that help in maximizing the sales pipeline by constantly attracting new leads inside it. Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. What is a sales pipeline? What is a sales pipeline?

Pipeline 120

Pipeline Sales Qualified Lead Top of Funnel Leads 120

SBI

MAY 28, 2015

Sales has institutionalized many tenets since the time it became an organized profession in the late 1800’s. Qualify for budget, authority, need, and timing (B.A.N.T). A number of factors are affecting change on the sales process on both the buyer and the seller side. Is that not crazy?

BANT 50

BANT Sales Qualified Lead Quota Lead Rank 50

Gong.io

SEPTEMBER 13, 2021

Senior SVP of Sales at CloudMarkr, a mid-market European technology company. He knows from years of experience that a company’s CRM doesn’t capture the full pipeline story given sales reps report opportunities with a degree of subjectivity and opinion. BANT – Budget, Authority, Need, Timing.

Pipeline 62

Pipeline Revenue Forecasting BANT 62

Gong.io

JANUARY 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. The Top 10 Sales Methodologies.

Sales Methodology 131

Sales Methodology How To Inbound Lead Rank 131

Klozers

JUNE 10, 2014

Qualifying Sales Prospects in B2B Sales has never been more important, given the longer sales cycles and the ever increasing cost of sales. Three months later despite the completion of the $25,000 of non-chargeable pre-sales work, the project has been shelved by the client.

BANT 48

BANT Prospecting Hotels Cold Calling 48

Partners in Excellence

SEPTEMBER 26, 2022

The mistake sales people make is they leave it at whatever stage the opportunity was in their pipelines. What this does, is wastes our time on opportunities that are not “our opportunities.” ” Our win rates and average deal sizes plummet, our sales cycles skyrocket. Opportunities become disqualified.

Ideal Customer Profile 71

Ideal Customer Profile BANT Pipeline Margin 71