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The Discovery Call Questions Marketing Agencies Should Ask Their Prospects

Costello

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. In total, we gathered sales qualification questions from 26 experts, as well as the answers they expect to hear from their prospects.

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Qualifying, A Primer

Partners in Excellence

As a result, we fill our pipelines with marginal prospects–wishful thinking on our part, but people that have very low likelihood of ever needing our solutions. If we viciously focus all our prospecting efforts on our ICP, it is unnecessary to assess the customers’ interests in “buying our solutions.”

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Why Selling Will Never Be the Same

Janek Performance Group

Then there are the sales mantras continually repeated, ABC (always be closing) , dialing for dollars, and BANT (Budget, Authority, Need, Timing). If you wanted more business, you had to talk to more prospects. The more prospects you talk to, the more meetings you generate, and the more deals you close.

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Data reveals the best time to talk price and budget

Gong.io

Budget’s important too. . You can’t spell BANT without budget. All sales reps know BANT: Budget, Authority, Need, Timing. That first step — understanding the prospect’s budget and confirming that it’s in range with your price — is critical. Peanut butter and jelly. Gin and juice.

Data 90
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Engage Customers with Genuine Interest

Paul Cherry's Top Sales Techniques

Why BANT is bad The BANT sales questioning model stands for BudgetAuthorityNeedsTiming Sales teams are familiar with this. A sales rep may spout off BANT questions like: What’s your budget? Are you the person of authority? Here’s the problem though.

BANT 40
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Here are the 7 BEST data-backed sales tips of 2020

Gong.io

While all of these steps are important, the CTA can turn a cold prospect into a warm (or even hot!) The interest CTA (asking for interest, not a meeting) is the highest-performing call to action for cold emails: This reflects a new and highly effective approach to prospecting: selling the conversation , not the meeting.

Data 96
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The ultimate guide to sales development

Close.io

Sales development training: Build the skills of your team. High scoring leads are ready to buy, while low scoring leads may need some more nurturing. Lead scoring models may differ a little depending on the company and industry, but in general, points are given based on different attributes and behaviors of the prospect.