The 5 Immutable Laws of Selling
SBI
MARCH 27, 2012
Plowing ahead by asking qualifying B.A.N.T [1] If you think about it, asking about budget (the B in BANT) doesn’t help the buyer, it just begins to erode confidence. Asking about whether he has authority (the A in BANT) doesn’t help the buyer either, affecting confidence again. 1] questions is one good example.
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