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How a Marketing Leader Saved the Year for Sales

SBI Growth

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. Meet Kathy, a VP of Marketing whose team supports a 25+ sales rep company. She had believed her sales & marketing organization was perfectly aligned until a problem occurred. Marketing proves to be an effective scapegoat.

Lead Gen 319
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
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How AI is Revolutionizing Onboarding for Banking Employees and Smarter Training

Awarathon

Onboarding lays the groundwork for new hires, especially in the banking sector, by preparing them to handle complex products, compliance requirements, and customer interactions. This ensures they remain effective and competitive in a fast-changing market. This agility helps the organization respond faster than competitors.

Banking 52
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Finding Sales Talent to Fill Your Talent Bank

The Center for Sales Strategy

With the recent layoffs and furloughs, social distancing, and working from home, there’s more talent available on the market than ever before. “As As a result of the pandemic, it’s become an employer’s job market,” states a recent Forbes article. Who should you add to your talent bank? How do you find top sales talent?

Banking 127
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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

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Media Consultant Closes $35,000 Banking Digital Ad Campaign

SalesFuel

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. They accept deposits and make loans to both consumers and businesses.

Banking 102
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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot Sales

Next, the bookstore’s payment processor takes the customer’s information and encrypts it so it can securely send it to the customer’s bank, which is the issuing bank. The customer’s bank must authorize the purchase. You can move your leads from marketing to checkout without ever leaving the platform.

Company 105