article thumbnail

How a Marketing Leader Saved the Year for Sales

SBI Growth

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. Meet Kathy, a VP of Marketing whose team supports a 25+ sales rep company. She had believed her sales & marketing organization was perfectly aligned until a problem occurred. Marketing proves to be an effective scapegoat.

Lead Gen 319
article thumbnail

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Media Consultant Closes $35,000 Banking Digital Ad Campaign

SalesFuel

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. They accept deposits and make loans to both consumers and businesses.

Banking 102
article thumbnail

Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

I asked her what was the matter and she said, “For the last 12 years, I have had all my key financial accounts with Bank XYZ – a fund for my daughter’s college education and my mortgage, plus my personal savings and checking accounts. Now, I am in the process of closing each account and transferring them to Bank ABC.

Loyalty 290
article thumbnail

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

article thumbnail

3 Ways Financial Marketers are Using Data to Better Connect with Their Customers

Sales and Marketing Management

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

Data 177
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219