Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker

JUNE 11, 2020

For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

Inbound 115

Inbound Outbound Ideal Customer Profile Top of Funnel 115

Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries. I learned a lot about product positioning long before I ever stepped into a product marketing role.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

Product Management University

APRIL 17, 2024

Let’s say you have an artificial intelligence (AI) software platform. According to a Gartner Group article in January 2024 , they expect AI software to grow at a CAGR of 19.1% Do you add more horsepower to your demand generation efforts? (a You just have to look at the market a little differently. over the next 6 years.

Revenue 59

Revenue Scale Segment SalesForce 59

Sales Hacker Training

NOVEMBER 21, 2022

There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Don’t make it more difficult than it already is.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

FEBRUARY 14, 2025

Without their early support, we would not have had the same access to top tier software deals, the right to win competitive investments, and the ability to positively affect the outcomes of our companies once we invested. And with all humility, its a damn good product. We are forever indebted to our early Operator investors.

Outsourcing Services 80

Outsourcing Services Scale Marketing How To 80