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Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.
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These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. Most salespeople create a LinkedIn profile to target their next sales job rather than appealing to the buyers of the company they currently represent.
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’ Successful marketing incorporates a communication strategy that influences the decision to learn more and can lead to an increase in sales. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. Sales Tips: Are You Ready to Make Your Marketing Irresistible?
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