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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 264
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4 Lessons B2B Marketers Can Learn from B2C Marketers

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The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2C 209
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

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A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. For decades, such denominations have ruled the business world.

B2C 182
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The CMO’s Achilles' Heel

SBI Growth

Lack of B2B Marketing Passion – Through sheer necessity, B2C marketers often find their way into B2B organizations. Tip: Look for a specific passion for Business to business, understand what they liked/disliked about B2C vs. B2B. Historically a ''B Player'' in B2C companies, not promoted beyond manager level.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. B2B sales are way more emotional than B2C because people’s careers are on the line. B2B sales are way more emotional than B2C because people’s careers are on the line.

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Are your Customers Outpacing your Sales Team?

SBI Growth

On the other hand, B2C organizations have been driving this change among consumers. They bring their B2C experiences to their jobs. Download this tool to keep pace with your customers by utilizing the agile sales approach. Key Benefits of the Tool: Keep pace with customer expectations. Amazon, Netflix, EBay.

Customer 328
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame. LinkedIn is far and away the most effective tool for social selling. Think ‘customer-centric’ not ‘company-centric’.