No More Cold Calling

APRIL 11, 2013

Factor in what many consider to be more B2C platforms like Twitter, Facebook, Pinterest, and Instagram, and you can quickly become mired down by too much of a ‘good’ thing. However, the scale—both in terms of the amount of people sellers and buyers can interact with, as well as the information they can discover and access—is staggering.

Social Selling 298

Social Selling Scale B2C Webinar Metrics 298

Score More Sales

AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. Finally, start measuring this information (see tools above).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

SBI Growth

MARCH 1, 2013

Are they a B2B company or B2C? But they had no need for Software as a Service. Solution: Go beyond BANT. Score leads based on their propensity to buy. Do you offer solutions valued in the lead’s industry? Does region affect their decision? How many interactions have they had with your organization? Clare from SaaS & Co.

Lead Scoring 311

Lead Scoring Lead Rank Data Leads 311

Sales and Marketing Management

MAY 7, 2020

The subscription model has been a natural fit for B2B companies that sell software as a service (SaaS), but what about other B2B companies? From accounts to authorizations, B2B buying is generally more complex than that of B2C. two businesses that serve B2B customers through a subscription model.

Lead Rank 194

Lead Rank B2C B2B Vendor 194

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score.

Retention 219

Retention Customer Loyalty B2C 219

Allego

FEBRUARY 11, 2025

Unlike B2C sales, where a single consumer makes a relatively quick purchase, B2B sales involve high-stakes negotiations, multiple touchpoints, and buying committees that can include 11 or more stakeholders. B2C training, in contrast, often focuses on shorter, transactional interactions.

B2B 62

B2B Training B2C Scale 62

Hubspot Sales

JUNE 21, 2022

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. Great Guided Selling Software. Looking for guided selling software tools to make your life easier? How Does Guided Selling Work? Clickpoint.

Software 116

Software Software Tools B2C 116

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). B2B marketers are more likely (64%) to use social media to gain thought leadership than B2C marketers (54%) ( source ). B2B marketers are more likely to use blogging (75%) than B2C marketers (61%) ( source ). B2B Content Marketing Strategy. Thought Leadership.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Close management of the sales team will be crucial. Different users need different sales strategies.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change? Programmatic advertising.

Advertising 185

Advertising Advertising B2B Scale 185

The Sales Hunter

AUGUST 13, 2013

This applies in both B2B and B2C, yet too often, time is not leveraged by either the salesperson or the customer. An example is a software system that may cost $40,000 and last for 4 years and along the way allow for the reduction of a full-time employee.

Discount 195

Discount B2C Software Software 195

Smooth Sale

JANUARY 13, 2025

As you read the insights, know that much applies to B2B and B2C. This may mean focusing on various industry regulations, government cost-reduction strategies, or effective software solutions for improving public safety. With more than a decade of sales experience, his experience covers B2B, B2G, and B2C.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. The first person is probably looking for software to use.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Sales Hacker Training

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

LeadBoxer

MARCH 26, 2020

CDPs vs. CRMs CDP Benefits Customer Data Platform Software [ps2id id=’What is a Customer Data Platform’ target=”/]What is a Customer Data Platform? ps2id id=’Customer Data Platform Software’ target=”/]Customer Data Platform Software Options CDPs are becoming increasingly common.

Software 75

Software Software Data Ideal Customer Profile 75

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

APRIL 24, 2020

B2C and B2B companies are alike in that they both sell services and products to people — operating in a circling system of consumption. Vacation Rental, Expense Management, and Fitness and Gym management software saw significant decreases in traffic surges. It’s not the time to start asking: Who are my critical vendors?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. And both of those types of companies are very different from Activision Blizzard and Electronic Arts who develop video game software.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. This has become a business imperative in today’s ever-changing world.

Customer 199

Customer B2C Guidelines ACT 199

Cincom Smart Selling

APRIL 12, 2021

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Configure-Price-Quote Software Provides a Self-Serve Customer Experience.

B2C 119

B2C Customer Retail Customer Service 119

SBI

FEBRUARY 3, 2021

B2B [1] Enterprise [2] Not primarily meant for marketers Primarily meant for sales organizations [3] Are software solutions – not services Eliminating the apples-to-oranges comparisons Category Definitions We’ve also taken care to give the categories names that are easily understood. Note: CRM is an exception.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Crunchbase

JUNE 24, 2021

For years, B2B and B2C buying behaviors were considered quite separate. B2C was based on convenience and emotion and desire, and happened quickly. They started to expect all B2C buying experiences to be as seamless as the tech giants and then they began to expect the same of the B2B buying experience as well.

Buyer 122

Buyer B2C Gatekeeper B2B 122

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Scott Barker: What did you learn about how to sell transformation rather than just software? It’s, it’s, those are like the logos when you think of B2B software, like what are the first logos that come to mind?

Scale 104

Scale Hubspot Strategy B2B 104

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. With product information management (PIM) software, you can easily collect, manage, and distribute product information across multiple channels.

Trends 130

Trends B2B B2C Social Media 130

Zoominfo

JULY 3, 2020

Are they a non-profit, a B2C company, another SaaS, etc? When it comes to finding out technographic data, you can ask the following questions: What software do our target customers already use? Could your product potentially replace a software they are already using by being more efficient or cost saving?

Data 195

Data Account Based Marketing Demographics Segment 195

Alice Heiman

MAY 13, 2020

Often, when I ask a client to tell me what their customer’s problem is, they describe the problem in relation to the product my customer is selling. “They need a software system that does ….” This kind of thing is easy to see in a B2C example. . #1: Understand your customer’s biggest problems. . No, they don’t.

B2C 152

B2C Referrals Selling Skills Segment 152

Hubspot Sales

NOVEMBER 10, 2020

Additionally, be sure to equip your team with the necessary software to collaborate with each other from home, including a CRM and other sales enablement tools. B2C Sales Environment. B2C sales environments see more transactional selling. Incentive-Based Sales Environment.

B2C 136

B2C Incentives Incentive How To 136

Tenbound

JANUARY 22, 2021

The way people buy B2B software has changed. The B2B sales process has morphed with B2C. We’re spending more time online before making a purchase, with research from Gartner showing that buyers now only spend 17% of their time meeting with potential suppliers.

B2C 107

B2C Cold Calling Google B2B 107

SBI Growth

OCTOBER 7, 2018

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Enterprise 228

Enterprise Enterprise Software Software 228

Sales Hacker

MAY 28, 2024

Before HYCU, Kelly served as the Chief Marketing Officer for the Digital Markets division of Gartner where she managed a portfolio of brands – Capterra, GetApp, and Software Advice – to grow awareness and demand in the market. 45:13 – Differences and similarities between B2C and B2B marketing.

Revenue 123

Revenue Strategy Marketing B2C 123

Hubspot Sales

JULY 25, 2018

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Nike is a classic B2C example.

Apparel 139

Apparel Marketing Segment Demographics 139

Hubspot Sales

APRIL 13, 2021

For instance, pricing for B2B is much different than B2C. If you sell software, you might charge for specific features, customer contacts, or hours of hosting. Price Optimization Software. Today's pricing software makes it simpler to plug in data and determine if your current prices hit the mark. What are their values?

B2C 111

B2C Segment Retail Demographics 111

Sales and Marketing Management

MARCH 16, 2018

E-commerce, meanwhile, is often associated with B2C, but as time passes, its B2B applications are becoming more attractive: 70% of companies see it as an opportunity, and 18% see it as a potential hazard. Kevin McGirl is President of sales-i , a sales analytics software company.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

MARCH 2, 2021

These solutions include point-of-sale software, an online store, team management, a card swipe reader, business analytics, a customer directory, and gift cards for customers – all of which come at no additional cost when you sign up. If a business wishes to expand, Square offers a selection of solutions and hardware.

B2B 244

B2B Nonprofit Enterprise Enterprise 244

InsideSales.com

OCTOBER 4, 2021

AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software, Inc. , the ”Netflix of business software,” today announced a major branding update that will return the recently acquired XANT to its widely recognized and respected original name: InsideSales. InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton.

InsideSales 52

InsideSales Software Software B2C 52