Hubspot Sales

JANUARY 13, 2020

Though they’re both selling the same product, Ryan is engaging in a type of sales known as B2C while Reana is engaging in one known as B2B. In this article, I’ll explain what B2C sales are, the difference between them and B2B sales, and offer some tips to help make your B2C sales processes more effective. B2C Sales Tips.

B2C 118

B2C Comparison B2B Buyer Persona 118

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. But that doesn’t mean B2B has to miss out on all the fun.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

SEPTEMBER 17, 2013

At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities. The best sales teams are leveraging their LI connections to prospect and generate referral leads. Compared to B2C, most B2B company LinkedIn pages are pretty lame. There’s a lot written these days on Social Selling.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

Mr. Inside Sales

MARCH 22, 2019

Whether it’s nervousness, fear, inexperience, or just the conviction that if they stop talking the prospect will say “Not interested” and hang up, it doesn’t matter. They talk over their prospects. They talk after they ask a question (and don’t even let their prospect answer). And then they talk some more…. Upcoming Schedule.

Prospecting 161

Prospecting Face-to-face Gatekeeper Inside Sales 161

Shari Levitin

JUNE 30, 2021

Meaning, the new frictionless experience of buying online, B2C, influences our expectations for all B2C and B2B transactions. What Your Prospects Aren't Telling You. Here are three strategies you can leverage right now to enhance your customer experience and make prospects feel like doing business with you.

Prospecting 149

Prospecting B2C Travel Face-to-face 149

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C. Tokenization ?

B2C 98

B2C Email Marketing B2B Marketing 98

No More Cold Calling

APRIL 11, 2013

Social selling is a way to discover, engage, and interact with potential prospects. Sellers now have more opportunities to accomplish all three of these goals—with more prospects than we dared dream of in the past. Prospects also have the opportunity to find us like never before. Listen to and learn about your prospects.

Social Selling 298

Social Selling Scale B2C Webinar Metrics 298

Pointclear

JANUARY 9, 2014

And, it’s irritating to your prospects. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Dirty data doesn’t help and is costly to clean up.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 257

Mr. Inside Sales

FEBRUARY 21, 2020

How good are you at requalify existing accounts, or prospects you haven’t spoken with in a while? And that means that just because a prospect or client was in charge of a certain function last month or 6 months ago, it doesn’t mean they are in charge of it today. And why would you even want to do this? How about timeline? And so on….

Prospecting 158

Prospecting Sales Qualified Lead Face-to-face Decision Maker 158

No More Cold Calling

JUNE 19, 2014

Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? When you receive referral introductions from people these executives know and trust, your prospects (and their gatekeepers) will happily take your call. Read “ Forget B2C or B2B—Focus on H2H Instead.”). Think again.

Gatekeeper 280

Gatekeeper Referrals Cold Calling B2C 280

Mr. Inside Sales

JUNE 23, 2019

The answer is simple: Prospects now have more ways of identifying sales reps they don’t want to speak with, and now have more ways of evading them. It’s the same for your prospects. While it seems counter intuitive, I’d rather know up front if I’m wasting my time or if this is a real prospect. What do you do? That’s right.

Prospecting 147

Prospecting Face-to-face Decision Maker Call-back 147

Sales and Marketing Management

JANUARY 20, 2020

It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Zoominfo

AUGUST 6, 2024

With ZoomInfo, your go-to-market team can easily identify website visitors , engage prospects with website chat , and optimize web forms to transform anonymous visitors into actionable prospects. CUFinder CUFinder is an AI-powered platform that combines lead generation and real-time data enrichment for B2B, B2C, and local businesses.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

JANUARY 14, 2019

If you have a solution that fits their needs, you can offer it to them in the exact context and phrasing of your prospect, ultimately leading to bigger and better sales. A focus on closing sales can also cause salespeople to spend too much time chasing down leads that will never close, instead of moving on to new prospects.

Negotiation 292

Negotiation Sales Process Strategy Discount 292

Sales and Marketing Management

FEBRUARY 12, 2020

Getting personal – B2B sales and marketing will move closer to the B2C model of personalized selling. By adding new data types and standardizing customer profiles, companies gain a better understanding of customers and will improve targeting and engagement with their prospects.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Score More Sales

AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. Finally, start measuring this information (see tools above).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

No More Cold Calling

JULY 20, 2018

Find out how they know your prospects, what’s important to the prospects, what their challenges are, what they value, how they communicate, and what might get in the way of your sales success. Or, would you rather spend your time on a cold outreach and try a dozen touches to reach your prospect? A referral is highly personal.

Referrals 288

Referrals Sales Qualified Lead Social Media B2C 288

The Pipeline

APRIL 13, 2021

It’s no secret we exist to consume, choose your lens, B2B or B2C , the system survives on consumption. And so, it is with prospecting and selling, we need to shed old habits to allow for new. Out with the old, even if it works, and in with the new long before it truly does.

B2C 210

B2C Consumer B2B System 210

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 130

Prospecting Lead Scoring Lead Rank Sales Qualified Lead 130

Sales and Marketing Management

MAY 7, 2020

While it’s true that more B2C companies than B2B companies have made the subscription model more of a staple, the concept seems tailor-made for B2B businesses, says Bob Moore, co-founder and CEO of the data mining companies Crossbeam and Stitch, Inc., From accounts to authorizations, B2B buying is generally more complex than that of B2C.

Lead Rank 194

Lead Rank B2C B2B Vendor 194

Sales and Marketing Management

SEPTEMBER 24, 2017

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. In much the same way that B2C consumers vet brands through social media references and online testimonials, B2B buyers are conducting more due diligence as well. Tech + Relationships = Better Sales.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

B2B 277

B2B Intent Signal Customer How To 277

Hubspot Sales

MARCH 27, 2019

You've spent hours prospecting : researching, making warm calls , reaching out via email and on social media. If you have prospects who are dragging their feet or slowing a deal down, you might be working with a tire kicker. So, how can separate these tire kickers from well-qualified prospects? Sound familiar?

Prospecting 138

Prospecting Strategy Sales Qualified Lead Lead Scoring 138

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). B2B marketers say articles/blog posts, white papers, and videos are the three most valuable content marketing types to move prospects through the sales funnel ( source ). B2B marketers are more likely to use blogging (75%) than B2C marketers (61%) ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Mr. Inside Sales

JANUARY 31, 2020

If a prospect is looking to move forward “as soon as possible,” for example, it means that budget is in place. In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch. Everybody is onboard. Is there urgency or not?

Decision Maker 199

Decision Maker Face-to-face Gatekeeper Inside Sales 199

SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. Moral of the True Story: People are looking for you online whether you know it or not.Those people might be customers, prospects, business acquaintances or potential employers. Buyers are evolving and changing. The question is, are you evolving and keeping pace with your buyers?

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

SBI Growth

OCTOBER 6, 2012

Crest) and recommend Colgate to B2C consumers. Prospects can be persuaded to embrace key points of differentiation. My agency team proposed an E-Detail approach where dentists were educated through online videos. The B2B goal was to compel dentists to provide Colgate samples (vs. Author: Vince Koehler. Vince Koehler on Google+.

B2B 306

B2B SAP Customer Transportation 306

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

JANUARY 19, 2021

Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. Segmenting every one one of these potential prospects and creating content (including landing pages) for each of them will uniquely interest them. They both need this engagement!

Prospecting 130

Prospecting Marketing Top of Funnel Segment 130

Sales and Marketing Management

DECEMBER 15, 2017

In an environment where the needs, goals and plans of your prospects and competitors are constantly changing, it’s hard to know whether to punt or go for the touchdown. Prospects expect cold calls and emails to be personalized. Allow sales to prospect intelligently. Reduce time spent on research. Stay agile.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Sales and Marketing Management

AUGUST 9, 2020

Once your company spends money to find a prospect, the clock starts ticking. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. In B2C and B2B, the best salespeople understand that faster is better and slower is also-ran. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Here are a few ways you can earn all of that from your prospects. That means your strategy should be to talk to your prospects like people, not like a business.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Mr. Inside Sales

MARCH 8, 2020

Over the course of seven pre-recorded webinar sessions, you and your team will learn: The New Rules of Prospecting How to Overcome Call Reluctance How to Breeze Past Gatekeepers Qualifying Fundamentals Email & Voicemail Best Practices How to Give Winning Demos and Presentations Overcoming Objections Time Management And Much, Much More….

Training 180

Training Licensing Scale Gatekeeper 180

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. Throughout the buyer’s journey, the prospect should always feel completely aligned with the sales team.

Customer 199

Customer B2C Guidelines ACT 199

DiscoverOrg Sales

NOVEMBER 27, 2017

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. And no one has resources to waste on poor-fit prospects.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Mr. Inside Sales

MARCH 21, 2019

What do you say when you get this objection while prospecting ? Let’s face it: This blow off is just a variation that prospects have been using for years. All you have to do is have an email already prepared while you’re prospecting. And you know how frustrating that is. It used to be: “Can you send me something in the mail?”

Face-to-face 137

Face-to-face B2C Sales Qualified Lead Inside Sales 137