Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Customized responses will become essential. Close management of the sales team will be crucial.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. According to Folloze Research, 77% of B2B sales and marketing professionals believe personalized marketing experiences improve customer relationships.

B2B 246

B2B Sales Qualified Lead Lead Rank Lead Scoring 246

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. At face value, it is a great merchant-services solution for B2B companies, retailers, restaurants, nonprofits, and green businesses. The power of processing payments has now been optimized for mobile.

B2B 244

B2B Nonprofit Enterprise Enterprise 244

Zoominfo

MAY 1, 2020

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.

Software 236

Software Software Lead Rank Top of Funnel 236

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? It’s already available in software and on platforms. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

OCTOBER 27, 2020

The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth. 42% struggle to fully personalize their marketing strategies.

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

JUNE 22, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Top Risk Factors in B2B SaaS Customer Success. B2B SaaS customer success is not something to think about after the enterprise contract has been signed.

B2B 207

B2B Customer Vendor Enterprise 207

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Lead Forensics Lead Forensics is a B2B marketing solution that improves how businesses engage with their website visitors.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

SBI Growth

SEPTEMBER 29, 2021

With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing. Many CEOs have placed digital investments on the back burner and now.

B2B 333

B2B Marketing Ideal Customer Profile Account Based Marketing 333

Zoominfo

AUGUST 6, 2024

This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Impact on Business Growth Effective lead capture software can significantly impact a company’s bottom line.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

JULY 16, 2019

Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design ( source ): 38% of people will stop engaging with a website if the content or layout is unattractive.

B2B 232

B2B Scale SalesForce Hubspot 232

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services. There’s onboarding, training, software seats, and facility usage to consider. Outsourced marketing services.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 267

Research Competition Software Software 267

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. But buyers don’t actually buy software. You have a choice.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

SEPTEMBER 17, 2024

What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data. Lead mining software offers a competitive edge by: Maximizing existing data by uncovering hidden opportunities within your current customer base and historical data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

Hubspot 116

Hubspot B2B Buyer Data 116

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Talk to any software vendor, and they can’t wait to show you their cool software. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. ABM software tools tend to have similar capabilities and characteristics. What is Account-Based Marketing Software?

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

SEPTEMBER 17, 2018

For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Perhaps your potential customers are interested in what you offer, but why should they go to your company for help? You have to introduce your business and answer that question. Their sales team accepted 85 percent of these leads.”

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Zoominfo

OCTOBER 28, 2020

For instance, if you sell a collaboration software for small businesses with fewer than 1,000 employees, you probably don’t care if Walmart is surging on collaboration software. Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Revegy

NOVEMBER 28, 2023

The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. The digital […] The post B2B Enterprises and the Rise of Customer-Centricity Software appeared first on Revegy.

Enterprise 108

Enterprise Enterprise Software Software 108

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

DECEMBER 6, 2024

Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

AUGUST 6, 2020

Encountering passive candidates Finding and attracting qualified candidates Conducting candidate research Building a talent pipeline Using the right data Choosing the right recruitment software. All of these obstacles can render recruitment ineffective because they ultimately waste time.

Hiring 221

Hiring B2B Intent Data Face-to-face 221

SBI Growth

JULY 25, 2020

With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers.

Software 305

Software Software Customer Retention 305

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SBI Growth

JULY 4, 2020

For years, the evolution of Marketing leaders has transformed drastically. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will.

Software 227

Software Software Marketing Analysis 227

SBI Growth

JULY 4, 2021

Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors.

Scale 257

Scale Software Software Strategy 257

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. Today’s B2B buyers are the same. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment.

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

AUGUST 14, 2023

After more than two decades of market saturation, trends across B2B SaaS are shifting toward consolidation. It’s simply no longer feasible for businesses to rely on dozens — if not hundreds — of software vendors and data providers. According to Vendr’s data, net-new software purchases were down 17% year-over-year in 2023.

B2B 130

B2B Software Software Sales Cycle 130

Zoominfo

JULY 29, 2020

Challenges of B2B Cold Calling. B2B companies receive countless sales calls, which are usually filtered through an operator or phone system. B2B companies typically have buyer committees that weigh in on purchasing decisions or procurement specialists. Executing your sales goals starts with getting precise contact data.

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. The Problem with B2B Artificial Intelligence and Sales. As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities.

Forecasting 272

Forecasting B2B CRM Quota 272

Zoominfo

FEBRUARY 2, 2021

With a pinch of optimism, increased revenue, customer engagement, and innovation live in the minds of B2B professionals. In B2B, plenty of customers prefer face-to-face interactions with sellers, but you can’t forget those who prefer to buy without rep interference. Enterprise CRM Future Vision. Self-service.

Enterprise 290

Enterprise Enterprise Company CRM 290

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 130

Trends B2B B2C Social Media 130

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

No More Cold Calling

OCTOBER 1, 2020

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. 3 Referral Selling Skills All B2B Sales Reps Should Practice. Read “ 3 Referral Selling Skills All B2B Sales Reps Should Practice ”). The truth is, your clients and trusted colleagues won’t say no.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373