Sales and Marketing Management

NOVEMBER 13, 2023

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media Maximizer ROI Media 345

Sales and Marketing Management

JUNE 11, 2021

Sales and Marketing Management has a premier opportunity for a sharp, experienced b2b media sales professional with a healthy work ethic on a contract basis. The post B2B Media Sales Opportunity With One Of The Most Prestigious Brands In The Sales And Marketing Space appeared first on Sales & Marketing Management.

Media 374

Media B2B Opportunity Marketing 374

Sales and Marketing Management

AUGUST 31, 2021

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

Sales Technology 308

Sales Technology B2B Marketing Sales 308

No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places? Not an encouraging scenario.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 296

B2B Marketing Competition Strategy 296

Sales and Marketing Management

AUGUST 6, 2021

The post Great, Great B2B Media Sales Opportunity appeared first on Sales & Marketing Management. If you like working on your own schedule, in your own digs, and make quite good dough at it, we have a fun and profitable opportunity for the right, qualified person.

Opportunity 404

Opportunity Media B2B Sales 404

Sales and Marketing Management

AUGUST 21, 2023

The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management. Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.

B2B 294

B2B Marketing Sales How To 294

Sales and Marketing Management

OCTOBER 9, 2024

It’s time to pivot, embrace GenAI’s strengths, learn about its limitations, and let it play a collaborative role in sales and marketing efforts moving forward. The post 3 Ways GenAI Shapes and Empowers B2B Enterprise Sales and Marketing appeared first on Sales & Marketing Management.

Enterprise 280

Enterprise Enterprise B2B Pivotal 280

Sales and Marketing Management

APRIL 22, 2024

Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.

B2B 293

B2B Marketing How To Positioning 293

Sales and Marketing Management

NOVEMBER 21, 2023

The post How Generative AI Will Transform B2B Sales appeared first on Sales & Marketing Management. Gartner Director Analyst Adnan Zijadic discusses his report “How GenAI Will Revolutionize Sales Force Automation Platforms.”

B2B 376

B2B Report Sales Marketing 376

Sales and Marketing Management

MAY 2, 2022

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.

B2B 380

B2B Customer How To Campaigns 380

Sales and Marketing Management

JULY 17, 2024

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness.

Promotion 296

Promotion B2B Maximizer Campaigns 296

Sales and Marketing Management

APRIL 10, 2023

With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process. The post With Buyers’ and Sellers’ Roles Upended, B2B Sales and Marketing Alignment Is Critical appeared first on Sales & Marketing Management.

Buyer 290

Buyer B2B Marketing Strategy 290

Sales and Marketing Management

JULY 22, 2024

Useful tips that are sure to assist you in creating engaging content for your B2B audience. The post How to Create Attention-Grabbing B2B Content appeared first on Sales & Marketing Management.

B2B 296

B2B How To Marketing Sales 296

Sales and Marketing Management

AUGUST 2, 2023

Here are five effective but underutilized B2B marketing techniques you likely haven’t tried. The post 5 Effective B2B Marketing Techniques You Likely Haven’t Tried appeared first on Sales & Marketing Management. Well-known and established techniques are often insufficient in today’s environment.

B2B 49

B2B Marketing Sales 49

Sales and Marketing Management

MAY 6, 2024

Incorporating AI into B2B sales is not just about embracing technology; it’s about setting the stage for a more personalized, efficient and engaging sales process. The post How to Boost B2B Sales Using AI appeared first on Sales & Marketing Management.

B2B 294

B2B How To Sales Sales Process 294

Sales and Marketing Management

JULY 25, 2022

The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management. Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition.

Social Selling 346

Social Selling B2B Leads Marketing Qualified Lead 346

Sales and Marketing Management

MARCH 5, 2024

Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.

Maximizer 227

Maximizer B2B Marketing How To 227

Sales and Marketing Management

JANUARY 9, 2023

The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

Buyer Intent 367

Buyer Intent Intent Data Intent Buyer 367

Sales and Marketing Management

SEPTEMBER 20, 2021

Automating sales and marketing activities lets you focus your human resources elsewhere. The post 5 Ways Sales Automation Will Help Your B2B Company Thrive appeared first on Sales & Marketing Management. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.

Sales Automation 347

Sales Automation B2B Company Proposal 347

SBI Growth

JULY 15, 2020

To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.

Leads 376

Leads Marketing Qualified Lead Marketing B2B 376

Sales and Marketing Management

MARCH 16, 2022

The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time.

B2B 347

B2B Strategy Travel Sales 347

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. But there’s a long way to go between now and then, and there’s no reason why good B2B content won’t find its way to people interested in seeing it on TikTok.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Sales and Marketing Management

SEPTEMBER 1, 2022

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. The post How Account-Based Marketing and Sales Work Together appeared first on Sales & Marketing Management.

Account Based Marketing 365

Account Based Marketing Account Marketing B2B 365

Sales and Marketing Management

APRIL 26, 2022

Lowering your carbon footprint should permeate every facet of your business, including your business-to-business marketing strategies. The post How B2B Organizations Can Embrace Sustainability in their Marketing Strategies appeared first on Sales & Marketing Management.

B2B 240

B2B Strategy Marketing Sales 240

Sales and Marketing Management

AUGUST 22, 2022

Product-led growth (PLG) has become a favorite go-to-market strategy that uses your product to acquire, activate and retain customers. Here are three ways that product-led B2B SaaS companies can drive pipeline growth.

B2B 313

B2B Company Pipeline Strategy 313

Sales and Marketing Management

JULY 29, 2024

The post 6 Keys to Effective Pipeline Management for B2B Sellers appeared first on Sales & Marketing Management. Sales pipeline maintenance takes effort and discipline, but the payoff in terms of increased efficiency, accuracy and revenue makes it well worth the investment.

Pipeline 296

Pipeline B2B Revenue Marketing 296

Sales and Marketing Management

OCTOBER 28, 2021

To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management. Some aspect of remote selling is here for good.

B2B 296

B2B Strategy Promotion Competition 296

Sales and Marketing Management

APRIL 28, 2021

The post 4 Keys to Unlocking B2B Sales Growth in Uncertain Times appeared first on Sales & Marketing Management. Gartner identifies four areas where the traditional approach to selling is impeding sales growth.

B2B 331

B2B Sales Marketing 331

Sales and Marketing Management

NOVEMBER 15, 2023

B2B buyers utilize both marketing- and sales-led channels throughout the buying process. Marketing and sales can work in silos, but ultimately, they do their jobs better by working together. The post How Marketing Leaders Can Align with Sales for Net Positive Results appeared first on Sales & Marketing Management.

Positioning 372

Positioning Marketing Channels B2B 372