Sales and Marketing Management

SEPTEMBER 23, 2019

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

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MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Gain Insight. Increase Opportunities.

Inside Sales 230

Inside Sales Trade Show Ideal Customer Profile Telecommunications 230

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AUGUST 19, 2013

If you are one of these companies, and have NOT embraced the idea that people are looking for your services on the web before you even know of them, it is time to learn more about what an Inbound Marketing effort could do along with the great Outbound work you are already doing. [I''ll Look for additional posts in the weeks to come.].

Inbound 201

Inbound Outbound Inside Sales Lead Rank 201

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APRIL 23, 2013

Last week, the American Association of Inside Sales Professionals (AA-ISP) met for their annual Leadership Conference, which was held this year in Chicago. Let’s show the other departments that the sales team is more streamlined and accountable than ever. Marketing is Not Immune, Either. Who else has modernized marketing?

Inside Sales 209

Inside Sales Revenue Webinar Metrics Hiring 209

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SEPTEMBER 22, 2013

There are usually a few events each year where this happens and in this case, it was Boston this week for the American Association of Inside Sales Professionals ( AA-ISP ). Linda Connly, Sr VP, Global Inside Sales / Midmarket at EMC gave a keynote talk. ”- R. .”- ”- R.

Inside Sales 217

Inside Sales Lead Rank InsideView Lead Scoring 217

Sales and Marketing Management

FEBRUARY 22, 2022

Leadership Summit 22, sponsored by the American Association of Inside Sales Professionals is set for March 8-10 in Chicago. The conference will feature thought-provoking keynote presentations, workshops and panel discussions on key trends and challenges facing today’s B2B sales leaders and their teams.

Trends 227

Trends Sales Leadership B2B Conference 227

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AUGUST 5, 2013

If you are a B2B seller using the phone and email to connect with prospects and only calling on the C-suite, I’d like to ask you to stop calling high for just a moment and consider broadening your reach. They also cobbled together an inbound marketing strategy which already is gaining them visibility on the web. Close More Deals.

Inside Sales 220

Inside Sales Outbound Inbound Lead Rank 220

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SEPTEMBER 3, 2013

Outbound prospecting does work and it works well when you know who your target market is, what your buyers are looking for, and you have a compelling message to offer that extols value for those buyer. We get calls from companies every week who want us to evaluate or use their sales tool. Does Outbound Lead Gen Still Work? .

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232

SBI Growth

JANUARY 1, 2013

More recently, he pegged the failure rate of marketing automation software at 50%. In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. He famously predicted that 75% of sales jobs will be eliminated by 2020. At least I do. I think you should. Good for him.

B2B 308

B2B Hiring Quota Social Selling 308

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APRIL 14, 2014

When it comes to selling, you must have these things in place: Understanding of exactly who your target market is – where you and your company do their best work. Contacts and connections in that target market. Referrals to those in your target market. Inside Sales Power Tip 122 was about Keeping Your Focus.

Inside Sales 199

Inside Sales Hiring Referrals Twitter 199

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. How do you achieve speed?

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

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MAY 8, 2013

Take interest in an underdeveloped market and grow it with new sales. Make a matrix of what people are saying in the market and pass that along. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips in selling. You can make a difference.

Inside Sales 212

Inside Sales Licensing Lead Rank Lead Scoring 212

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FEBRUARY 10, 2014

Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Increase Opportunities. Expand Your Pipeline.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

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AUGUST 26, 2014

Did you know you’re missing out on sales opportunities by having a poor mobile company website? We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). But where to start?

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

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OCTOBER 21, 2013

Here are a few ideas on how: Create a group within LinkedIn where you can create content that helps your market niche. The post Inside Sales Power Tip 137 – Build Your Network appeared first on Score More Sales. If you don’t want to leave your desk, you can do this virtually too. Increase Opportunities.

Networking 215

Networking Inside Sales Lead Rank Lead Scoring 215

Pointclear

AUGUST 6, 2013

Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding.

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

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FEBRUARY 11, 2013

If you are an inside sales person, it is important to put yourself in the receiver’s shoes – the person who you are trying to connect to. Do you get cold calls, e-mails, tweets, and LinkedIn messages from people trying to sell you things? Tie that into your conversation.

Inside Sales 216

Inside Sales Health Care Decision Maker Insurance 216

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

Influencer 188

Influencer B2B Social Media Twitter 188

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AUGUST 28, 2014

I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Compensation 214

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. Quality data is the fuel of any successful sales team.

Cold Calling 198

Cold Calling B2B Decision Maker Data 198

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APRIL 8, 2013

Is it time to brainstorm with marketing on a new twist or angle? Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips in selling. A Whack on the Side of the Head by Roger von Oech. link to author website). Where do you go for creative inspiration?

Inside Sales 224

Inside Sales Outbound Conference Intent 224

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. How Do You Improve Retention Rates for B2B Sales Teams?

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

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AUGUST 16, 2013

Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Oh, and there is no cost.

Resources 182

Resources B2B Webinar Metrics Lead Rank 182

Sales and Marketing Management

DECEMBER 14, 2020

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. All selling is inside selling. Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

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JUNE 25, 2014

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. If you have an open environment where ideas can be shared your company has a good chance of using collaboration for sales growth. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Marketing 217

Marketing Airlines Ideal Customer Profile Construction 217

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SEPTEMBER 5, 2012

Perhaps how I stumbled into finding great mentors in the B2B sales world might inspire you to find mentors and inspiration yourself. Jill Konrath is THE top name in B2B sales thought leadership today due to a 2nd best-seller, SNAP Selling – and her talented writing and videos regularly produced to a worldwide audience.

How To 284

How To B2B Intent Inside Sales 284

SBI Growth

AUGUST 14, 2013

1-3% - cold calling appointment rate (source: American Association for Inside Sales Professionals). 84% - # of B2B decision makers who begin their buying process with a referral (source: Edelman Trust Barometer). Ask yourself what you did the last time you entered the market with a need. Did you take a cold call?

Social Selling 330

Social Selling Decision Maker Cold Calling Hiring 330

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Understanding the Sales Force

APRIL 14, 2014

Some of them are marketers who, in order to push their applications, must convince you that marketing can handle both finding and closing sales - all via the internet. Others are from the big new inside sales industry. And if your company and/or your technology is new, you will require great salespeople.

Top of Funnel 255

Top of Funnel Inside Sales Conference Webinar Metrics 255

SBI Growth

AUGUST 16, 2013

This is leading to frustration among many B2B buyers. This leads to friction when B2B sellers don’t match their new buying world. Agile Sales Talent – reps possess the competencies of the new A player. These competencies show that a sales rep has acquired new capabilities. They have kept up with the market.

Customer 328

Customer B2C Decision Maker Inside Sales 328

SBI Growth

MARCH 30, 2020

Does that mean your entire sales organization just shifted to an inside sales model? Your field sellers are certainly not strangers to phone or web meetings, but until we’re clear of CoVid-10, that’s ALL they can do to continue selling.

Inside Sales 331

Inside Sales Face-to-face Meeting Travel 331

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. The next normal sales model.

Trends 156

Trends B2B Decision Maker Transportation 156

Sales and Marketing Management

DECEMBER 14, 2020

We realized that for the foreseeable future, instead of having 12 field people and 10 inside, we really had 22 inside sales reps. Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. Is it necessary to train sales reps on new skills?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Salesmate

JANUARY 24, 2021

Companies have started to build a workforce that finds prospects inside four walls. With inside sales, businesses are putting more effort than just selling their products. The same time when inside sales kicked its way up, the importance of customer support also grew humongous. So what exactly is inside sales?

Inside Sales 111

Inside Sales Tools Strategy Outside Sales 111

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

FEBRUARY 24, 2013

One area CEOs can focus on during this period of change is the sales and marketing functions. Modernizing Sales and Marketing during an Industry Shift. The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Enter the Talent Assessment.

Lead Rank 288

Lead Rank Industry Lead Scoring Scale 288

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202