Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )?

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

DECEMBER 5, 2018

For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Key Takeaways on Reddit for B2B Marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

Sales and Marketing Management

MAY 17, 2020

Finally, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing (TCMA).

Engineering 207

Engineering Revenue Incentives Incentive 207

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. In the B2B marketing world, the constant objective remains to solve your customers’ problems so that their businesses can flourish.

Industry 98

Industry B2B Strategy Social Media 98

The Spiff Blog

JULY 21, 2022

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Take commission software , for example. We’ve all been there.

Software 76

Software Software B2B Vendor 76

Sales and Marketing Management

JUNE 29, 2020

Also, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing.

Engineering 156

Engineering Revenue Incentives Incentive 156

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act.

Closing 122

Closing Quota How To Webinar Metrics 122

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Paid Content 117

Paid Content Lead Generation Top of Funnel Lead Rank 117

Hubspot Sales

NOVEMBER 10, 2020

Additionally, be sure to equip your team with the necessary software to collaborate with each other from home, including a CRM and other sales enablement tools. B2B Sales Environment. A B2B sales environment is defined by who you’re selling to — other businesses. Incentive-Based Sales Environment.

B2C 136

B2C Incentives Incentive How To 136

Zoominfo

MARCH 10, 2021

As a result, the development of traditional “on-premises” enterprise software is expected to decline. A high premium needs to be placed on customer loyalty , as not only will they remain with you when new SaaS companies come to market but they’ll also be evangelists of your software. SaaS is here to stay. Don’t do this.

Hiring 162

Hiring Company Enterprise Enterprise 162

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

SBI

OCTOBER 23, 2017

Zilliant @zilliant Zilliant is the one of the world’s leading providers of AI-enriched SaaS solutions that maximize the lifetime value of B2B customer relationships. B2B sales professionals can engage faster with customers to grow their business. CallidusCloud @Calliduscloud Their goal is simple—to help you make more money.

Vendor 140

Vendor Hoovers Lead Rank Sales Qualified Lead 140

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

APRIL 11, 2018

The ultimate guide to hiring more talented sales reps through your sales hiring questions: Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. These are as follows: 1.

Hiring 138

Hiring Sales Cycle B2B Call-back 138

Cincom Smart Selling

FEBRUARY 21, 2025

Configure, Price, and Quote (CPQ) software plays a vital role in automating product configuration, pricing, and quote generation helping sales teams to easily handle complex pricing scenarios. What is CPQ Software? CPQ software is a specialized tool designed to help businesses manage complex product and pricing configurations.

Training 48

Training Closing Discount Lead Rank 48

Nutshell

MARCH 17, 2023

Whether you’re crafting B2C or B2B welcome emails, you’ll want to keep some general considerations in mind to enhance your brand message and keep your readers interested in your offerings. The right software tools can help you automate the process and make it easy to include your customers’ names in your emails.

Customer 154

Customer Discount Incentives Incentive 154

Cincom Smart Selling

MARCH 2, 2025

That’s where Configure, Price, Quote (CPQ) software comes in. CPQ (Configure, Price, Quote) is a software solution designed to automate and streamline the process of configuring products, pricing them accurately, and generating quotes instantly. How is CPQ Software Different from Standard Pricing Tools?

Scale 48

Scale Lead Rank Discount ROI 48

Smooth Sale

MARCH 24, 2025

Offer Incentives A happy employee is a motivated employee making it much more likely that the employee will feel empowered to do their best work. While there is much that employers can do to encourage employee happiness, theres arguably no method more effective than simply offering incentives and bonuses for good performance.

Hiring 78

Hiring Incentives Incentive Lead Rank 78

eGrabber

FEBRUARY 26, 2025

This includes sales content, automated lead generation software , and strong CRM systems. Align Incentives with Strategies That Boost Sales Motivating your sales team with the right incentives can drive better sales performance. Transparent Communication: Clearly explain sales targets and how incentives are earned.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentives 52

Sales Training Connection

AUGUST 3, 2013

Every year B2B companies market develop a dazzling array of new products. As our conversation wandered to the topic of product launches, Jerry noted “too frequently in B2B sales situations only 5% to 15% of the incentive opportunity is allocated to payment for new products sales. New product launches and your sales force.

Compensation 105

Compensation Incentives Incentive Coaching 105

Sales Hacker

MARCH 29, 2021

An ecosystem of related products and channel partners exist around every B2B product. As a B2B company, it is imperative to understand your particular ecosystem and take advantage of these opportunities. Keystone Partner Software: the PRM and the CRM. Best-in-Breed Partner Software.

Revenue 113

Revenue How To Ideal Customer Profile Software 113

PandaDoc

MAY 2, 2025

Keep pricing consistent with product catalog management software PandaDoc centralizes all of your SKUs , product descriptions, and pricing rules. Hardware sales increased by 100,000 units and software sales by over a million units. It ensures consistency, accuracy, and faster quote delivery.

Revenue 52

Revenue Strategy Lead Rank Scale 52

Hubspot Sales

JULY 29, 2022

Some of the leading partner relationship management software options in the space, as rated by user reviews and market presence, include Impact.com, Impartner PRM, and Allbound PRM. Let's take a look at these PRM software options to find one that helps you launch or expand your partner program. PartnerStack. Channeltivity PRM.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Zoominfo

OCTOBER 20, 2019

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. Quick To succeed in B2B sales, a rep needs to be a quick thinker. Read our guide on landing a B2B sales job.

Hiring 130

Hiring Sales Cycle Call-back B2B 130

SBI

JUNE 25, 2013

And now we’re seeing some of these same practices applied to the B2B space. Businesses that sell to other businesses (B2B) leverage these same principles of motivating consumer behavior by applying it to their own external marketing efforts as well as their internal operations. SPIFs are an example of using contests to change behavior.

Hiring 122

Hiring InsideSales Commission Incentives 122

Sales Hacker

DECEMBER 14, 2018

This is an example of a nice incentive to shop that is attractive to a buyer and provides a little extra perk. Beware the bait and switch software”. Selling stories and dreams may sound good to investors, but software vendors need real results for a sales leader to keep paying the hefty price tag.”. She’s been through enough.

Discount 78

Discount Software Software Vendor 78

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. the stat above that we’ve all seen quoted everywhere) only looked at 42 companies in total and only 13 of those were B2B companies. For B2B SaaS companies? You’ve heard the stat 1,000 times….

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing Qualified Lead 80

Hubspot Sales

JULY 22, 2020

Anaplan provides several cloud-based planning tools for sales: territory and quota planning, incentive compensation planning, sales forecasting, configure price quote optimization, and trade promotion planning. Plan 2 Win provides “the right strategic account, sales territory and pre-call planning tools for B2B sales teams.”

Tools 131

Tools Closing Territories Hubspot 131

Zoominfo

SEPTEMBER 24, 2019

For example, if you sell software—try to interpret usage patterns. Offer an additional incentive. We’re a leading B2B contact database and we have the tools you need to scale your sales and marketing efforts and grow your business. Acknowledge inactive customers.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

SBI

OCTOBER 16, 2012

The focus is purported to be on the benefits of big data for B2B sales organizations with an emphasis on social technologies. Transforming into a Dynamic B2B Sales Team. Your Crystal Ball: What This Year’s Sales Incentives Tell You about 2013. Social Selling and Big Data at the Upcoming Sales & Marketing 2.0

Conference 131

Conference Social Selling Data Marketing 131

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs.

Lead Scoring 51

Lead Scoring Lead Rank Sales Tools B2B 51

Nutshell

SEPTEMBER 19, 2024

DOWNLOAD 16 sales process templates for B2B pipelines Whether you’re building your first sales process or overhauling an existing one, these Nutshell-approved templates will give you a great head-start. Incentivize upselling Incentives can be a powerful way to encourage upselling.

How To 128

How To Top of Funnel Incentives Incentive 128