Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. Number of emails sent helps companies understand the number of prospects discovered per number of emails sent.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Zoominfo

APRIL 11, 2018

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Sales and Marketing Management

JUNE 22, 2020

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success.

B2B 207

B2B Customer Vendor Enterprise 207

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 178

B2B Tools Lead Scoring Lead Rank 178

Sales and Marketing Management

AUGUST 3, 2020

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success.

B2B 177

B2B Customer Vendor Enterprise 177

SBI Growth

OCTOBER 29, 2012

But wait – this new incentive compensation plan could flop. Here’s an example of culture going untested: A CSO of a large B2B sales force was challenged by his CEO to grow the business. So, he commissioned HR to design a new incentive compensation plan (IC Plan.) The IC plan was changed to diminish Rep prospecting.

Compensation 253

Compensation Hiring Incentives Incentive 253

Zoominfo

SEPTEMBER 4, 2019

Let’s talk about one of the biggest mistakes B2B brands make. Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Then the prospect makes a purchase, and suddenly they’re on their own. Establish an incentive-based customer loyalty program.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value.

Objections 239

Objections Case Study Face-to-face Study 239

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering.

Closing 122

Closing Quota How To Webinar Metrics 122

Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

Examples 62

Examples B2B Webinar Metrics Campaigns 62

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. Keep reading! Top Ten Social Selling Tools: 1.

Social Selling 227

Social Selling Tools Lead Scoring Lead Rank 227

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

Zoominfo

MAY 13, 2018

Start small, and expand your incentive program as you learn and grow. Think about this way, if you don’t make prospecting a daily habit and only focus on the deals at hand, how will you meet your goals next month or the month after that? Look into prospecting tools. Do yourself a favor and build up your pipeline as you go.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Zoominfo

DECEMBER 5, 2018

For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Think of a branded subreddit as a forum where your customers and prospects can directly interact with you and each other. Key Takeaways on Reddit for B2B Marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

Buyer 190

Buyer Social Media Social Selling Incentive 190

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 130

B2B Tools Lead Scoring Lead Rank 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Score More Sales

JUNE 2, 2014

This is a very effective way to improve prospecting, messaging, and web demos.]. Skill is the training piece – how you prospect, message, engage, follow-up, track and help clients buy. You can increase sales just in this one area alone – being motivated enough with great contacts to make and incentive to do so.

InsideSales 221

InsideSales Lead Scoring Lead Rank Ideal Customer Profile 221

Hubspot Sales

JULY 15, 2020

After conducting in-depth research into 502 B2B sales teams and interviewing over 50 industry leaders , here are the top three things we have learned. However, we’re finding B2B businesses are prioritizing their existing customers over attracting new ones. Customer loyalty is more important than ever. Image Source.

Pipeline 138

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 138

DiscoverOrg Sales

NOVEMBER 27, 2017

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. And no one has resources to waste on poor-fit prospects.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

APRIL 17, 2018

Let’s start at the beginning– the moment a prospect fills out a form on your website. This is particularly helpful for B2B companies who work exclusively with other businesses. Rather than hide the “unsubscribe” button, offer unsubscribers an incentive to stick around– like a discount or an exclusive piece of content.

Lead Scoring 224

Lead Scoring Lead Rank Email Marketing Campaigns 224

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. Choose the right incentives. Referrals boost brand awareness.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. We have a long way to go,” Venkata says.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. Prospecting.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Scoring Lead Rank 126

Lead411

JANUARY 16, 2025

Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A B2B tech firm uses Gong.io These AI sales tools are game-changers in 2025, enabling smarter prospecting, faster deal cycles, and better team performance.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Paid Content 117

Paid Content Lead Generation Top of Funnel Lead Rank 117

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Pointclear

FEBRUARY 7, 2018

Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. Those who’ve ever called a close friend more than a few times to schedule lunch know why you won’t engage a busy prospect with just a couple of calls.). How much should a lead cost? Your comments are welcome.

Cost per Lead 204

Cost per Lead Lead Scoring Lead Rank Marketing Qualified Lead 204

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentive 156

Zoominfo

NOVEMBER 3, 2020

It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. And it ensures the sales team is equipped with the right prospect intel to hit their number. This frees up more of the SDR’s time to dial prospects. To hit our high goals, no minute can be wasted. It starts with marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Lead411

JANUARY 23, 2025

Instead, it can be a streamlined, effective process that fills your pipeline with high-quality prospects. Social media, email, eventsfind the platforms where your prospects spend their time and show up with purpose. With the right strategy, lead generation doesnt have to be a shot in the dark. Ready to Magnetize Your Leads?

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 52

The Pipeline

DECEMBER 16, 2011

I would add another disconnect that prevents sales training from achieving a positive return on investment is a lack of alignment between the organization’s strategies, structure, processes/operations, incentives and people. RT @renbor: The REAL Problem with Sales Training [link] #B2B #Sales #guestpost #productivity #salesleadership.

Pipeline 230

Pipeline Training Twitter Hiring 230

Close.io

DECEMBER 16, 2019

When selling SaaS products to businesses and enterprises , how can you move the sale ahead when a prospect is stalling? Tell your prospect: "This looks like a really great fit, but I want you to know that we are going to run a limited alpha—which means that only 10 companies will get access to our product. Limited alpha.

Closing 101

Closing B2B Incentive Incentives 101

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

APRIL 11, 2018

The ultimate guide to hiring more talented sales reps through your sales hiring questions: Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. These are as follows: 1.

Hiring 138

Hiring Sales Cycle B2B Call-back 138

Score More Sales

MARCH 8, 2012

You’re done in by lost sales, missed opportunities, misaligned goals, and “no’s” toward the end of a prospective customer’s long buying cycle. Your prospect. To be successful in complex deals, you must understand why the prospect is looking at solutions now as opposed to before or later.

Pipeline 203

Pipeline Referrals Channels Buying Cycle 203