Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. As you use filters to promote your B2B company, keep in mind that consistency is key.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Zoominfo

FEBRUARY 22, 2018

The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. has nearly 20 years of experience in the event, incentive and recognition arenas.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. Instead, approach your B2B product pages like you would approach an elevator pitch. This requires some sort of incentive.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Pointclear

APRIL 24, 2012

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. “Don’t you know that roulette wheel is crooked?”

Cost per Lead 220

Cost per Lead Lead Generation Sales Qualified Lead Lead Scoring 220

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

Sales and Marketing Management

JUNE 22, 2020

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success.

B2B 207

B2B Customer Vendor Enterprise 207

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

JUNE 17, 2020

But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader. Shared agendas and goals increase collaboration.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. Average cost or price per unit measures the marketing costs your company spent on a single purchase of your product or service.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

SBI Growth

OCTOBER 6, 2013

This also gets you access to SBI’s Annual Sales & Marketing Research. Surely something is wrong besides the new incentive compensation. Incentive targets are linked in a competitive fashion, not on my own improvement. But usually, all things will not be equal in the B2B world. Mix this with market trend insights.

Compensation 293

Compensation Territories Incentive Incentives 293

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

SBI Growth

JUNE 8, 2013

Today, social selling in the B2B space is the buzz. Referrals in B2B often have closing rates 2 times greater than marketing-generated leads. 71% of B2B Sales leaders and managers see significant revenue potential with social selling. Doing a Google search for “B2B Social Selling” yields 7,150,000 results.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Sales and Marketing Management

AUGUST 3, 2020

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success.

B2B 177

B2B Customer Vendor Enterprise 177

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. For more information about growing your B2B organization, contact ZoomInfo today!

B2B 157

B2B Social Media Hiring Collateral 157

Zoominfo

SEPTEMBER 4, 2019

Learn more about implementing AI-powered chatbots by reading the following post: The Definitive Guide to Conversational Marketing. Let’s talk about one of the biggest mistakes B2B brands make. It goes without saying: Always ask for permission before featuring a customer’s likeness in any of your B2B marketing content.

Loyalty 206

Loyalty Customer Incentive Incentives 206

SBI Growth

MAY 27, 2013

Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. He removed incentives based on win rate. Steve had marketing create specific messaging and materials to combat it. This is the wrong approach. All knowledge was tribal.

Data 323

Data Top of Funnel Hiring Harvest 323

Zoominfo

DECEMBER 5, 2018

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

B2B 157

B2B Advertising Advertising Promotion 157

Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

Examples 62

Examples B2B Webinar Metrics Campaigns 62

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Sales and Marketing Management

MAY 17, 2020

Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. Finally, redefine your value proposition and adapt your sales strategy to the current B2B landscape. ENABLE: Sales and Marketing Enablement Must Look, Feel and Perform Differently.

Engineering 207

Engineering Revenue Incentive Incentives 207

Sales and Marketing Management

OCTOBER 3, 2018

Author: SMM Staff Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. That’s the takeaway from a new survey of incentive gift card users by Sales & Marketing Management magazine. What are those respondents’ roles?

Incentive 159

Incentive Incentives Survey B2B 159

Sales and Marketing Management

AUGUST 7, 2024

Ric Neely of Hinda explains why B2B sales teams are increasingly using incentive programs that reward reps for completing steps to the sale and not just closed deals themselves. The post Rewarding Sales and the Steps That Lead to Sales appeared first on Sales & Marketing Management.

Marketing Qualified Lead 156

Marketing Qualified Lead Leads Incentive Incentives 156

SBI Growth

MAY 17, 2021

There are many factors that drive high-performance in a sales organization: talent development, enablement, and incentives, to. Most agree it’s important, some understand why, but very few sales leaders use it as a competitive differentiator.

Incentive 292

Incentive Incentives Competition Sales 292

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Customers have little incentive to speak highly about a product they don’t truly like.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. As marketers, we can’t change the speed at which data decays.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentive Incentives 130

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

Buyer 190

Buyer Social Media Social Selling Incentive 190

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Use Email Marketing.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82