Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. has nearly 20 years of experience in the event, incentive and recognition arenas.

B2B 221

B2B Customer Social Media Face-to-face 221

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. Instead, approach your B2B product pages like you would approach an elevator pitch. This requires some sort of incentive.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Zoominfo

FEBRUARY 22, 2018

The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ).

Social Media 214

Social Media Lead Generation Media Lead Scoring 214

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. Whitepapers. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Sales and Marketing Management

JUNE 22, 2020

In this article, I will discuss the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront – rather than trying to do damage control months into the implementation when the customer is annoyed, disappointed, and on the path to churn. Top Risk Factors in B2B SaaS Customer Success.

B2B 207

B2B Customer Vendor Enterprise 207

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

APRIL 11, 2018

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. To succeed in B2B sales, a rep needs to be a quick thinker. These are as follows: 1. Persistent. Motivated.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. “I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

SBI Growth

OCTOBER 6, 2013

Surely something is wrong besides the new incentive compensation. Incentive targets are linked in a competitive fashion, not on my own improvement. Some firms may use competitive ranking for parts of incentive compensation, or for the illustrious "President''s Club". But usually, all things will not be equal in the B2B world.

Compensation 293

Compensation Territories Incentives Incentive 293

SBI Growth

JUNE 8, 2013

Today, social selling in the B2B space is the buzz. Referrals in B2B often have closing rates 2 times greater than marketing-generated leads. 71% of B2B Sales leaders and managers see significant revenue potential with social selling. 71% of B2B Sales leaders and managers see significant revenue potential with social selling.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Sales and Marketing Management

AUGUST 3, 2020

Let’s take a closer look at the challenges in the B2B SaaS customer experience and how to tackle these potential barriers upfront rather than trying to do damage control months into the implementation, when the customer is annoyed, disappointed and on the path to churn. Top Risk Factors In B2B SaaS Customer Success.

B2B 177

B2B Customer Vendor Enterprise 177

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. Internal incentives create strong brand ambassadors: after all, these employees are going above and beyond their job responsibilities to further the goals of the company. For more information about growing your B2B organization, contact ZoomInfo today!

B2B 157

B2B Social Media Hiring Collateral 157

SBI Growth

JUNE 29, 2013

Incentive Compensation: Sales people are “coin-operated.” These include recognition, incentives, interpersonal support, and clear goals. One sales manager at a leading B2B technology firm recently shared his experience: “I forced my team to enter everything into Salesforce.com. Onboarding Goals Brought into Harmony.

Hiring 326

Hiring Case Study Lead Scoring Lead Rank 326

Zoominfo

SEPTEMBER 4, 2019

Let’s talk about one of the biggest mistakes B2B brands make. This kind of ongoing education is particularly important in the B2B space, where products tend to be more multifaceted and are often updated with new features. Establish an incentive-based customer loyalty program. Personalize your incentives.

Loyalty 206

Loyalty Customer Incentives Incentive 206

SBI Growth

MAY 17, 2021

There are many factors that drive high-performance in a sales organization: talent development, enablement, and incentives, to. Most agree it’s important, some understand why, but very few sales leaders use it as a competitive differentiator.

Incentives 292

Incentives Incentive Competition Sales 292

SBI Growth

MAY 27, 2013

Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. He removed incentives based on win rate. These companies are harvesting vast amounts of internet activity and point of sale data. This is the wrong approach.

Data 323

Data Top of Funnel Hiring Harvest 323

Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

Examples 62

Examples B2B Webinar Metrics Campaigns 62

SBI Growth

OCTOBER 29, 2012

But wait – this new incentive compensation plan could flop. Here’s an example of culture going untested: A CSO of a large B2B sales force was challenged by his CEO to grow the business. So, he commissioned HR to design a new incentive compensation plan (IC Plan.) HR even brought in an expert compensation firm. What can be done?

Compensation 253

Compensation Hiring Incentives Incentive 253

Zoominfo

DECEMBER 5, 2018

For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” We recommend offering an incentive to those who check out or engage with posts in your subreddit. Key Takeaways on Reddit for B2B Marketing. Try out new ideas and get creative!

B2B 157

B2B Advertising Advertising Promotion 157

SBI Growth

NOVEMBER 18, 2013

In B2B sales environments, it’s easy to become a commodity. From a B2B Sales point-of-view, Social Sharing is beneficial for 4 reasons: 1. It is behavior that must be reinforced and incented. It seems the only way to win a deal is on price. Ideas can run together and sound the same. As the tide rises, so too does your boat.

Twitter 276

Twitter Influencer Networking Social Media 276

Sales and Marketing Management

OCTOBER 3, 2018

Author: SMM Staff Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. That’s the takeaway from a new survey of incentive gift card users by Sales & Marketing Management magazine.

Incentives 159

Incentives Incentive Survey B2B 159

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales and Marketing Management

JUNE 17, 2020

You can’t afford to squelch the fire that motivates top producers or dull their competitive edge, and this approach may not work for every enterprise, but it is hard to integrate teams if people are operating with separate incentives and goals. based B2B digital marketing agency. Your role as a leader.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Sales and Marketing Management

MAY 17, 2020

Finally, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing (TCMA).

Engineering 207

Engineering Revenue Incentives Incentive 207

Sales and Marketing Management

AUGUST 7, 2024

Ric Neely of Hinda explains why B2B sales teams are increasingly using incentive programs that reward reps for completing steps to the sale and not just closed deals themselves. The post Rewarding Sales and the Steps That Lead to Sales appeared first on Sales & Marketing Management.

Leads 156

Leads Marketing Qualified Lead Incentives Incentive 156

Zoominfo

DECEMBER 17, 2020

Each sales person’s motivation is unique, and while the financial incentives motivate many, a President’s Club award that comes with recognition and a unique prize also provides motivation. When deployed well, incentives have a material impact on the overall performance of the company. There should be some clear parameters in place.

Incentives 234

Incentives Incentive Travel Motivation 234

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Customers have little incentive to speak highly about a product they don’t truly like.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Understanding the Sales Force

MAY 30, 2013

It certainly doesn''t apply to a complex B2B sale! Until we have heard that they have a compelling reason to buy, they won''t have an incentive to answer any qualifying questions! In the fifth step of the prospecting call he says that if the prospect sounds interested you should skip the script and jump right to the close.

Prospecting 244

Prospecting Telemarketing Sales Qualified Lead Cold Calling 244

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Paid Content 117

Paid Content Lead Generation Top of Funnel Lead Rank 117

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Choose the right incentives. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Hubspot Sales

JULY 15, 2020

After conducting in-depth research into 502 B2B sales teams and interviewing over 50 industry leaders , here are the top three things we have learned. However, we’re finding B2B businesses are prioritizing their existing customers over attracting new ones. Customer loyalty is more important than ever. Image Source.

Pipeline 138

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 138

Zoominfo

MARCH 19, 2018

LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. When you install this plugin, you’ll get access to a prospect’s direct phone numbers and email addresses from ZoomInfo’s B2B database immediately when you view their LinkedIn profile. Keep reading!

Social Selling 227

Social Selling Tools Lead Scoring Lead Rank 227

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. In the B2B marketing world, the constant objective remains to solve your customers’ problems so that their businesses can flourish.

Industry 98

Industry B2B Strategy Social Media 98