Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. At ZoomInfo, our marketing team drives over 60% of revenue from inbound efforts alone. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services. This didn’t happen overnight.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Keep reading!

B2B 178

B2B Tools Lead Scoring Lead Rank 178

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 172

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

SBI Growth

JANUARY 24, 2013

It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. The change has been driven by evolving B2B buyer behavior. Is our Marketing Automation software integrated with our CRM? - How do you achieve speed?

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243

Score More Sales

AUGUST 21, 2013

The annual HubSpot INBOUND conference started as a great get-together for fans of the inbound marketing software platform a few years back and has grown now to being one of the biggest and best marketing conferences out there. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Marketing 195

Marketing Hubspot Conference Inbound 195

Zoominfo

FEBRUARY 27, 2021

Although each sales intelligence tool has its own perks, its features should overall improve the quality and amount of inbound leads. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Top 10 Sales Intelligence Tools. LinkedIn Sales Navigator.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Hubspot Sales

JULY 15, 2020

As time has gone on, many B2B companies have begun to incorporate that brand of sales — known as B2B inside sales — into their overall sales infrastructure. Considering their increasing prevalence and tremendous utility, B2B inside sales are certainly worth understanding and exploring. B2B Inside Sales.

Inside Sales 114

Inside Sales B2B Construction Outside Sales 114

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Inbound Marketing. Customer Referrals.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

AUGUST 14, 2020

Think of CRM and marketing automation software as two rockets tied together, pointed in opposite directions. The purpose of growth software is to close that gap and get sales and marketing teams operating as an organized unit. What is growth software? What are the benefits of growth software?

Software 126

Software Software Email Marketing Lead Rank 126

LeadBoxer

AUGUST 15, 2020

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Scoring Lead Rank 135

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. What Are Common KPIs? Budget and Resource Use.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

MarketJoy

SEPTEMBER 30, 2020

All marketing strategies can be broadly classified under two types – Inbound marketing and Outbound marketing. Inbound Marketing Strategies. Inbound marketing strategies are a comparatively recent trend in the marketing industry. Inbound marketing comprises of a variety of techniques to enhance the general outlook of companies.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 130

B2B Tools Lead Scoring Lead Rank 130

SBI

FEBRUARY 3, 2021

B2B [1] Enterprise [2] Not primarily meant for marketers Primarily meant for sales organizations [3] Are software solutions – not services Eliminating the apples-to-oranges comparisons Category Definitions We’ve also taken care to give the categories names that are easily understood. Note: CRM is an exception.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. What happens when you turn suspects into prospects?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. At ZoomInfo, our marketing team drives over 60% of revenue from inbound efforts alone. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services. This didn’t happen overnight.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Pipeliner

MARCH 29, 2022

But what features should lead generation software have, and how much does it cost to use such services? What Features Should a Lead Generation Software Provide? Ampliz is an APAC , B2B and healthcare data intelligence platform powered by Contextual Intelligence. Finding good B2B leads is difficult and we understand that.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. 250+ inbound demos booked 225+ opportunities created. Our feeder systems put inbound Sales Development Representatives (SDRs) in a position to eventually become Account Executives, Account Managers or even team managers. Doubling Down on Process.

Hiring 200

Hiring Lead Scoring Lead Rank Outbound 200

Pipeliner

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers.

Inside Sales 98

Inside Sales B2B Tools Top of Funnel 98

Sales Hacker

SEPTEMBER 8, 2021

But the average response time for B2B companies (those that bothered to reply at all) was a massive 42 hours— almost two full days. At Outreach, we have designed an efficient inbound lead workflow. What is an inbound lead workflow? If you want to know how… Read on. Looking to better connect your marketing and sales funnel?

Lead Rank 112

Lead Rank Marketing Qualified Lead Sales Qualified Lead Inbound 112

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Keep reading to learn about what inbound marketing is, how it can benefit your business, and the steps to take to launch your inbound marketing strategy.

Paid Content 77

Paid Content Inbound Account Based Marketing Ideal Customer Profile 77

DiscoverOrg Sales

NOVEMBER 27, 2017

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. The first person is probably looking for software to use.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 128

B2B Top of Funnel Decision Maker Ideal Customer Profile 128

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profile 111

Ideal Customer Profile B2B Prospecting Gatekeeper 111

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). A massive part of B2B marketing is content creation.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. Due to the digital communication revolution there was an explosion of B2B companies and thus a heightening of competition. Yet, ABM has been around forever. “I So, what changed?

Account Based Marketing 176

Account Based Marketing Lead Scoring Lead Rank Account 176

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Pointclear

JANUARY 4, 2018

Others stated that the range is between $35 – $100 for a B2B lead. Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200.

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Scoring 170

Crunchbase

APRIL 21, 2021

Below, we go over eight effective options that are sure to improve inbound sales for your business. In e-commerce B2B transactions, the prospect is more likely to care about the entire process that leads to the product. Having multiple closing techniques at your disposal is vital to improving your inbound sales. Conclusion.

Inbound 90

Inbound Closing Ideal Customer Profile Decision Maker 90