Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. In B2B sales randomness is the enemy of effectiveness.

Ideal Customer Profile 86

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 86

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. Up to 25% of B2B database contacts contain critical errors. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

SBI Growth

NOVEMBER 11, 2012

B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Higher close rates of from inbound leads. If you haven’t yet implemented Content Marketing into your B2B marketing team, you can catch up. No worries.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

MarketJoy

APRIL 18, 2025

A top lead generation company can be a game-changer for B2B companies. They focus on providing high-quality SQLs with custom outreach strategies that will help you with a steady fl ow of prospects that are ready to be converted. CIENCE defines success based on the number of activities vs the number of sales leads generated.

Lead Generation 66

Lead Generation Sales Qualified Lead Outsourcing Services Lead Rank 66

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. How to Lower Response Time on Inbound Leads. This not only allows you to filter your qualified leads ; it also increases the likelihood that your prospect will show up to the call.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. We still see majority of marketing push product messaging at prospects.

Lead Rank 306

Lead Rank Lead Scoring Marketing Qualified Lead Leads 306

Zoominfo

JUNE 25, 2021

I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”. In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

DiscoverOrg Sales

OCTOBER 31, 2018

I’m Chaz Knauft , Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team – and make sure your SDRs are efficient and effective while you do it. f you’re also like us, you probably love inbound leads. Welcome to another Whiteboard Wednesday!

Scale 168

Scale Inbound Sales Team Inbound Sales Qualified Lead 168

SalesFuel

JANUARY 16, 2025

Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization. By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. The article defines public relations with core objectives specific to B2B efforts.

B2B 59

B2B Hiring Journal Survey 59

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 172

Zoominfo

JULY 6, 2020

Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. How To Shorten Turnaround On Inbound Lead Generation.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

The Pipeline

SEPTEMBER 23, 2013

There is no hotter topic in B2B sales than cold calling, does it work, and is it necessary in today’s social environment, call screening, voice mail , and “inbound” universe. Notice how social media such as LinkedIn and others play a role in their prospecting success, as does cold calling.

Cold Calling 267

Cold Calling Handbook Inbound Social Media 267

Zoominfo

MARCH 12, 2025

Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 8, 2021

When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Once you have your ICPs mapped out, you can focus on building a stream of ready-to-buy prospects or marketing qualified leads. Your content marketing (inbound) efforts are critical for attracting your ideal customer.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting?

Ideal Customer Profile 111

Ideal Customer Profile B2B Prospecting Gatekeeper 111

SBI Growth

SEPTEMBER 9, 2012

Sales Benchmark Index has an incredible amount of Inbound Marketing content. Inbound Marketing is a corporate priority of SBI. B2B firms in particular require inbound marketing content to be authored on a specialized topic. Similar to expecting strategic thinking capabilities across your team (vs.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. Top 10 Sales Intelligence Tools.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. What does that say about your team’s prospecting prowess? This does, however, explain why prospecting is so challenging for most sales teams. The dreaded gatekeeper. This time, 85.53

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

SBI Growth

JANUARY 24, 2013

It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. The change has been driven by evolving B2B buyer behavior. Equally important is coordination of communication with new prospects.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

DiscoverOrg Sales

MAY 30, 2018

With inbound? My answer is the same: It’s not about inbound. Build a targeted list of your most viable prospects. This example means that you are gathering two out of three types of prospect data: Fit, Intent, and Opportunity – which, collectively, is considered sales intelligence. With outbound? With ABM?”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

SBI Growth

DECEMBER 30, 2012

I have shifted investments from outbound to inbound marketing ? I am leveraging Remarketing technology to recapture and convert prospective leads? World Class B2b Marketing requires that these areas must be addressed or improved upon. I am tracking the most important success metrics for lead generation ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

Hubspot Sales

MARCH 10, 2020

Most legacy B2B pipelines had the following stages: Lead generated — (also known as lead assigned) defined a lead that met basic criteria of a contact who had interest into the product or service. Request for quote — typically indicated that the prospect was requesting pricing information to potentially make a purchase.

Pipeline 134

Pipeline Lead Rank B2B Marketing Qualified Lead 134

No More Cold Calling

AUGUST 3, 2017

Sales symptoms are prospecting traps. It’s prospecting that’s hard. Trying to teach reps how to close without addressing the broken links in your lead generation system will not yield sustainable B2B sales leads. How did the account execs determine if prospects were actually interested? Closing is never the problem.

Account 220

Account Closing Sales Qualified Lead Referrals 220

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 206

Top of Funnel Lead Scoring Lead Rank Webinar Metrics 206

Hubspot Sales

APRIL 1, 2024

Ask any salesperson if they get enough inbound leads. Every seller wants a strong, steady stream of quality inbound leads. So, let’s take a look at the trends sellers are reporting about inbound lead flow on RepVue , and three things you can do to still hit your targets. Subscribe to our newsletter. 20 different sales orgs.

Inbound 114

Inbound Ideal Customer Profile Lead Rank Lead Scoring 114

Lead411

FEBRUARY 14, 2025

What is B2B Lead Generation? The Ultimate Guide to Finding and Converting High-Quality Leads What Is B2B Lead Generation? B2B lead generation is the process of identifying, attracting, and converting businesses into potential customers. Why Is B2B Lead Generation Important? Read our latest insights.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Lead Rank Lead Scoring 52