B2B Demand Generation Training 
SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Evolution is constant in today’s world-class B2B marketing teams. Building World-class Lead Generation programs begins with assessing current state.
The Pipeline
DECEMBER 16, 2011
The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday. JF Corporation.
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The Pipeline
SEPTEMBER 19, 2011
25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?
The Pipeline
MARCH 26, 2011
7 Must-Have Lead Nurturing Recipes for B2B Marketers. The insight you brought to the Roundtable and the Cookbook from a sales perspective is invaluable for b2b marketers and organizations working on improving their overall lead management strategy. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] / via @Renbor.
Increase Sales
JULY 13, 2012
If a recent survey from Corporate Visions is truly indicative of B2B marketing practices, then 80% of those efforts are not successfully attracting attention leaving sales people pocket poor not to mention really, really frustrated. So right now, think about how you can redirect 50% of your B2B marketing budget to making it more effective?
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.
SBI Growth
NOVEMBER 6, 2013
B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. Generates meetings with decision makers inside of your target prospects. In Summary.
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