B2B Demand Generation Training 
SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Evolution is constant in today’s world-class B2B marketing teams. Building World-class Lead Generation programs begins with assessing current state.
Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI. Lets see how.
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The Pipeline
DECEMBER 16, 2011
The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday. JF Corporation.
The Pipeline
SEPTEMBER 19, 2011
25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?
The Pipeline
MARCH 26, 2011
7 Must-Have Lead Nurturing Recipes for B2B Marketers. The insight you brought to the Roundtable and the Cookbook from a sales perspective is invaluable for b2b marketers and organizations working on improving their overall lead management strategy. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] / via @Renbor.
Increase Sales
JULY 13, 2012
If a recent survey from Corporate Visions is truly indicative of B2B marketing practices, then 80% of those efforts are not successfully attracting attention leaving sales people pocket poor not to mention really, really frustrated. So right now, think about how you can redirect 50% of your B2B marketing budget to making it more effective?
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey.
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