Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Evolution is constant in today’s world-class B2B marketing teams. Building World-class Lead Generation programs begins with assessing current state.

Demand Generation 322

Demand Generation Demand Generation Targets Marketing Customer 322

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

JUNE 6, 2019

So, whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of B2B sales prospecting. What is B2B Sales Prospecting? B2B sales prospecting is the act of looking for potential buyers, customers, or clients to convert into new business. Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before we switched to our MarketingOS, we were using several different software tools to launch a single campaign,” Hanson says.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

AUGUST 8, 2012

Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. In the past, leads could be generated and then handed off to sales. Surveyed over 4,500 sales managers.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

Zoominfo

DECEMBER 20, 2019

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. ”) The same principle applies to B2B email subject lines, with a professional twist. Contact ZoomInfo today to learn more about improving your B2B marketing efforts. Seasonality.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

The Pipeline

MARCH 26, 2011

7 Must-Have Lead Nurturing Recipes for B2B Marketers. The insight you brought to the Roundtable and the Cookbook from a sales perspective is invaluable for b2b marketers and organizations working on improving their overall lead management strategy. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] / via @Renbor.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. Author: John Koehler.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. But that’s not enough. Author: Vince Koehler.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. Adopt these approaches to enrich your B2B efforts. Optimizing your site once isn’t enough to generate leads.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. In the B2B world, most buyers are at stasis. The average B2B buyer is inundated with irrelevant information.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. They are looking for help generating qualified leads. Download the Marketing Structure Tool Kit here if you think you might have a structural problem. Demand Generation. Demand Generation.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

JULY 12, 2013

are critical cross functional tools/activities. Put the necessary metrics and tools in place. It also didn’t include any B2B demand generation campaigns. Buyer Process Maps (BPM), personas, customer feedback etc. Take an outward-in approach. Think like your customer. must be aligned for proper Sales Enablement.

Marketing 323

Marketing Demand Generation Targets Demand Generation Call-back 323

Zoominfo

AUGUST 24, 2021

That level of attention and traffic needs to convert higher than the typical 1% to 2% averages we often see in B2B marketing. Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine. Can Your Team Handle Yet Another Tool?

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

Sales and Marketing Management

NOVEMBER 30, 2018

With the ability of today’s tools to track every action and reaction, organizations have an abundance of information available to them. Align Skills and Tools to the Processes. Traditionally, demand generation functions are focused on quantity of leads, while sales development sets up meetings. Remove Subjectivity.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation Targets 191

SBI Growth

DECEMBER 30, 2012

I successfully calculate an ROI on my Lead Generation program ? I have given my team the tools to write great content ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ? I mapped the buying process of my customers?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SBI Growth

AUGUST 26, 2013

Why is it that most B2B sales leaders hate advertising agencies? Are Advertising Agencies Dead to B2B Sales Leaders? While B2B sales leaders have a large total budget, most of that budget is staff salaries and benefits. In a B2B organization, this lack of connectively with the sales leader is harmful to the business.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? This post serves as a tool for you to understand the top three KPIs, why they are important to you, and context to provide your team SEO direction to drive more leads. CMO’s are tasked with driving customer acquisition. In Summary.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. The rest of our conversation discussed the top insights most notable for B2b marketers supporting sales organizations. Below I will summarize what was discussed and offer a free tool kit here. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Zoominfo

APRIL 25, 2021

That level of quality attention and traffic needs to convert higher than the pitiful 1% to 2% averages we see in B2B marketing today. Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. Can Your Team Handle Yet Another Tool?

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

The Pipeline

AUGUST 24, 2011

The primary focus of the conversation is on various aspects of and best practices in B2B selling. Today’s segment is the first of two dealing with what the B2B rep can do to be better prepared to achieve consistent sales success. Demand Generation. Sales Tool. B2B Lead Generation Blog.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

SEPTEMBER 13, 2018

The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. For some of you in B2B sales, this may come as a surprise.

B2B 126

B2B Demand Generation Agencies Survey Remedy 126

The Pipeline

AUGUST 8, 2012

So any time you can find a tool that helps you reduce the time it takes you to do a high-value activity, and lets you do it in a better way with better results, you know you have a competitive advantage. Add to that the real bonus that it is cost effective, and you have a sales tool that is a no brainer. For Social Sellers and Sales 2.0

Sales Qualified Lead 275

Sales Qualified Lead Lead Scoring Lead Rank Social Media 275

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Direct Dials: The Secret to B2B Sales Success.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

SBI

JANUARY 14, 2014

In a recent article on Forbes, “You’re Doing It Wrong: Demand Generation,” Patrick Spenner, Managing Director at CEB’s Marketing & Communications Practice , makes a strong argument for why this approach is taking B2B marketers in the wrong direction. Most B2B purchases decisions are group-based. Geoff Rego. .

Demand Generation 126

Demand Generation Demand Generation Targets Marketing Qualified Lead Top of Funnel 126

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. B2B Lead Generation Blog. February 2008. January 2008.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. There are dedicated stages to generate awareness, create engagement, and ultimately convert prospects into customers.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

The Pipeline

MARCH 18, 2011

Stored in Attitude , EDGE Selling , Guest Post , Proactivity , Sales Strategy , Sales Tool , execution. We’ve become a generation of retarded under-performing sales semi-professionals. RT @Renbor "Retarded Sales Behavior and The Reasons We Under-Perform" #guestpost by @DanWaldo [link] #Sales #B2B. Jill Konrath.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

The Pipeline

JULY 25, 2011

Long drive, I started thinking further as to how many B2B sales people and sales organization also make it unnecessarily difficult to buy from them. Demand Generation. Sales Tool. B2B Lead Generation Blog. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Customer Care.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

MARCH 17, 2011

" [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. " [link] #sales #B2B. Matt Heinz.

Pipeline 228

Pipeline Twitter Cold Calling B2B 228