Sales and Marketing Management

MARCH 16, 2018

The following four sales obstacles were identified as the most persistent and the most troubling for B2B companies across the supply chain. Customer retention and loyalty. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles.

B2B 195

B2B Company Hiring Discount 195

Pointclear

FEBRUARY 27, 2014

Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Marketers thought that the new CRM software would solve their customer service and customer retention problems. It can’t develop value propositions.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. Or maybe you just want to decrease customer churn rates.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI in Marketing.

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 130

Trends B2B B2C Social Media 130

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Babette Ten Haken

SEPTEMBER 17, 2018

Do we really understand the difference between customer service delivery and customer experience delivery? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility.

Customer Service 229

Customer Service Ideal Customer Profile Customer Face-to-face 229

LeadBoxer

AUGUST 15, 2020

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page? per user per month.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Zoominfo

DECEMBER 5, 2018

For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Key Takeaways on Reddit for B2B Marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

OCTOBER 5, 2021

Make no mistake about it — today’s customers want a personalized experience. The statistics speak for themselves: 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships. Then, use their responses to tailor the customer experience.

B2B 130

B2B Marketing Segment Consumer 130

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 104

B2C CRM B2B Ideal Customer Profile 104

SalesHandy

JULY 12, 2021

Live chat software offers the functionality of prompt replies. Live chat software helps organizations communicate with their customers and provide them with immediate query resolution. Live chat software is a perfect integration into a website to open the lines of communication with a customer. Live Chat Softwares.

Software 98

Software Software Enterprise Enterprise 98

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. 15:17] Let’s see if we can, in our case through software, put a framework around, okay, what are you trying to do?

B2B 112

B2B Buyer Lead Rank Travel 112

Hubspot Sales

OCTOBER 16, 2024

For the heck of it, let’s say you’re a sales rep manager for a software company whose goal is to secure a certain amount of high-quality leads by the end of the fiscal quarter. Access to your leads-tracking software. Ideally, you’ll identify a company whose reputation aligns with the kind of prospecting you’re already doing.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Call-back 105

Pipeliner

MARCH 29, 2022

Such tools help to collect information about potential customers and turn them into loyal customers. But what features should lead generation software have, and how much does it cost to use such services? And finally, how to choose the best service for your business? Top Lead Generation Services.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Zoominfo

JULY 16, 2019

Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics. 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.

B2B 130

B2B Scale SalesForce Hubspot 130

Pipeliner

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. You betcha!

Inside Sales 98

Inside Sales B2B Tools Top of Funnel 98

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Cincom Smart Selling

APRIL 12, 2021

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Configure-Price-Quote Software Provides a Self-Serve Customer Experience.

B2C 119

B2C Customer Retail Customer Service 119

Zoominfo

SEPTEMBER 25, 2020

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Loyalty 190

Loyalty Scale Customer Marketing 190

Hubspot Sales

JULY 5, 2022

A B2B sales process is a detailed outline of repeatable steps that guides your sales team. Having a sales process for your business will help focus your sales strategy and keep your sales team on track to convert potential leads into customers. B2B Sales Strategy. B2B Sales Flowchart. B2B Sales Process Steps.

Sales Process 115

Sales Process B2B Strategy Sales Qualified Lead 115

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. Let’s get into it! Free Trial 3.

Research 100

Research B2B Tools Company 100

LeadBoxer

JULY 11, 2020

Engaging with a sales rep may be the core of a B2B or high-ticket item buyer’s journey, but lead nurturing is what moves the process along. Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. What is Lead Nurturing Software?

Lead Nurturing 88

Lead Nurturing Lead Rank Lead Scoring Software 88

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 111

Ideal Customer Profile B2B Prospecting Gatekeeper 111

PandaDoc

AUGUST 3, 2020

Companies all over the world use webinars to reach a wider audience, build reputation, and convert their viewers into loyal customers. In fact, hosting webinars have become one of the most effective B2B marketing strategies. Step 1: Prepare Your B2B Webinar. You want to run a webinar to attract and convert B2B leads.

Webinar Metrics 105

Webinar Metrics B2B Lead Scoring Lead Rank 105

Apptivo

AUGUST 6, 2021

You can be a part of a B2B or B2C company, however, the most common question that you come across while choosing a CRM is, “ Is CRM different for B2B and B2C companies? In general, B2B services refers to a business that sells its products or services to another business. This is a typical example of B2B services.

CRM 81

CRM B2B Benefit B2C 81

Nutshell

JULY 5, 2019

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. In the B2B space, 84% of decision-makers start their buying process with a referral. Let’s dive into how you can build an automated referral machine for your B2B business.

Referrals 85

Referrals B2B Top of Funnel How To 85

Zoominfo

AUGUST 12, 2020

Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Every sales organization is just as unique as the solution and customer-base it is trying to grow.

B2B 100

B2B Lead Rank Sales Qualified Lead Top of Funnel 100

LeadFuze

MAY 11, 2021

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. It is the customer’s opinion of the company that they are buying from, based on how well you handled their needs. B2B Sales Vs. B2C Sales: 4 Differentiators. Market size.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Zoominfo

SEPTEMBER 24, 2019

Or, if a customer cancels online, offer the survey as part of the cancellation process. Customer service follow up. After every customer service interaction, send out a service through your various communication channels to determine how satisfied each customer is with the help they received.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

Hubspot Sales

MAY 27, 2020

Ultimately, you want to enhance your sales process without being burdened with overly complicated software. As an all-in-one software, you can use it as your CRM, email marketing, and marketing automation tool. Compared to Salesforce, customers rated Zoho as easier to use and set up. HubSpot CRM. Price: Free. Freshsales.

SalesForce 131

SalesForce Sales Process Hiring Hubspot 131

Nutshell

MARCH 20, 2024

It’s simple — lead generation software. Choosing lead generation software can be tricky, though, with so many tools to choose from. Keep reading as we cover everything you need to know about lead generation software, from the top platforms available to how to choose one for your business.

Lead Generation 77

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 77