Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. How Do B2B Lead Generation Services Improve Targeting and Deliver Quality Leads?

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. 75% of B2B buyers anticipate that social media will likely influence a future purchase. 65% of B2B organizations are already utilizing social media and “social selling”.

Social Selling 308

Social Selling Social Media Eloqua Twitter 308

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. With the rapid transition to digital-only marketing strategies, the concept of a “listening center” or a “social command center” isn’t new.

Examples 208

Examples B2B Marketing Inbound 208

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator It’s interesting how you meet people, and when you sell by referral, you meet a lot of interesting people. How do most companies ramp up their B2B lead generation strategies?

Referrals 177

Referrals Channels Cold Calling Scale 177

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Sales and Marketing Management

JANUARY 25, 2019

First of all, it establishes you as a source of authority in your industry and changes your audience’s perception of your business. Second, all that informative content is very likely to draw in more B2B buyers, since 74 percent of them conduct a search online before making a purchase offline. . Don’t Forget about Email.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Zoominfo

OCTOBER 30, 2018

Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel! The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. 1. RecruitingBlogs. Watch here ! Watch here !

Channels 187

Channels Hiring Video Scale 187

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. The webinar topic was not engaging or useful to your audience.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

SBI Growth

SEPTEMBER 17, 2013

Compared to B2C, most B2B company LinkedIn pages are pretty lame. Use the company page to promote upcoming events: webinars, events, etc. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. Leverage this marketing channel to reach a broader audience and expand reach.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. Let’s get started.

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Score More Sales

APRIL 4, 2013

Join moderator Nancy Nardin of Smart Selling Tools for an hour-long, highly interactive webinar discussion about how to become more interesting to grow sales with me and my co-panelists Trish Bertuzzi of The Bridge Group, Inc. We will take questions and comments live during the webinar and look forward to your contributions.

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll gain essential insights through simple metrics.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Yes, internet lead generation strategy lists and tips are all convenient and fun. How hard would it be to acquire the resources you need for these strategies but don’t have? And, out of all of them, there are no questions more important than: What is your audience? What are your weaknesses?

Paid Content 117

Paid Content Lead Generation Top of Funnel Lead Rank 117

Sales Hacker

OCTOBER 1, 2020

Webinars are one of the most lucrative sales and marketing strategies there is. In fact, they’re especially effective with high-ticket B2B sales. Teaching your audience something useful creates authority and trust , and if you’re willing to give upfront value by teaching something practical, the rewards can be massive for you.

Webinar Metrics 137

Webinar Metrics Promotion Decision Maker Follow-up 137

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Nimble - Sales

OCTOBER 22, 2020

In most online resources that will teach you how to conduct successful webinars, you will most likely get generic tips on setting up landing pages, choosing webinar software, and promoting it on social channels. The post How to Drive and Convert More B2B Leads with Webinars appeared first on Nimble Blog.

Webinar Metrics 94

Webinar Metrics B2B Marketing Qualified Lead Leads 94

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. Examples of marketing vanity metrics include: Page views.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 98

Paid Content Top of Funnel Webinar Metrics Marketing 98

Zoominfo

NOVEMBER 6, 2018

The modern B2B buying journey, on the other hand, is much more complex. The B2B buying experience primarily takes place on the web rather than in person. And, B2B products are often technical solutions rather than tangible items the buyer can touch and see. And today’s blog post explores just that!

B2B 153

B2B How To Video Analysis 153