Remove B2B Remove Channels Remove Training
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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

Author: Lincoln Smith The modern world asks a lot of B2B business owners. As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

A top trend in B2B marketing is the adoption of the Marketing Operations role. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Only 20% of marketers will receive formal training on analytics and customer data management.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. times lower rates than direct sellers.

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Product Sales Training – Transformed for Results

Traditional product sales training doesn’t always work for dispersed sales reps who can’t attend Demo Days or Lunch ‘N Learns. Online on-demand training should be a B2B rep's tool of choice. Deliver training on their laptops, where they need it. Build mindshare and improve channel partner/rep performance.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

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A Comprehensive Guide to Channel Sales: Crafting an Effective Channel Sales Strategy for Business Success

Cincom Smart Selling

That is where channel sales or indirect sales comes into the picture. What is a channel sales? A channel sales strategy allows sales teams to leverage third parties to sell products and services. Many organizations adopt the channel sales strategy which offers a viable and game-changing opportunity to grow sales figures.