Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. B2B purchase decisions have many moving parts. But this is often easier said than done.

B2B 252

B2B Closing Guarantee Scale 252

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. They don’t fill your pipeline with qualified B2B leads. Relationships are still how deals get done and how you get quality B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. But like with any marketing channel, you need to make them feel valued in their interactions with your company. Personalize Your Chat Messages.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Smooth Sale

MARCH 22, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Avoid the Invisible Bottlenecks of B2B Sales Success in B2B sales depends on more than just a strong product and a well-trained sales team. Our guest blog offers insights on how to avoid the invisible bottlenecks of B2B sales.

B2B 78

B2B Lead Qualification Lead Rank Sales Qualified Lead 78

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. The trick is to keep the communication channels open. Conferences/expos/tradeshows.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

OCTOBER 30, 2018

Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel! The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. 1. RecruitingBlogs. Watch here ! 3. Betts Recruiting.

Channels 187

Channels Hiring Video Scale 187

Zoominfo

FEBRUARY 24, 2025

Making the Case for Latent Demand Gen The daily lives of B2B sellers and marketers rarely operate on an industrys fringes but they should, at least some of the time. These insights can inform immediate changes to targeting, messaging, or channel allocation automatically. And get there before the competition does.) Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. And what technographic and strategic subject matter skill sets do you need to optimize those channels. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Sales and Marketing Management

JULY 7, 2020

Here are some ways you can use unexpected sales incentives wisely: Combine unexpected rewards with training. Because unexpected rewards make people pay more attention to what happens next, combining them with incentive training can have a tremendous effect on how well salespeople are motivated to learn and retain important information.

Incentive 394

Incentive Incentives Motivation ACT 394

Sales and Marketing Management

DECEMBER 14, 2020

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. The B2B buying process isn’t as linear or predictable as most companies assume. All selling is inside selling.

B2B 199

B2B Revenue Top of Funnel Margin 199

SBI Growth

SEPTEMBER 17, 2013

Social Selling training budgets increased 48% in 2013. Compared to B2C, most B2B company LinkedIn pages are pretty lame. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. Leverage this marketing channel to reach a broader audience and expand reach.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. They don’t fill your pipeline with qualified B2B leads. Relationships are still how deals get done and how you get quality B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Vengreso

MARCH 26, 2025

Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Through virtual instructor-led training, professionals can now master the intricate selling process without the hefty price tag of traditional programs.

Training 68

Training Strategy Ideal Customer Profile Lead Rank 68

Zoominfo

JANUARY 13, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. ” The same advice applies in other channels as well. Just as you coach a team member to improve, AI systems need consistent training to provide better insights.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Vengreso

JANUARY 22, 2025

Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. Introduction to Sales Training Blogs Sales training blogs are an essential resource for sales professionals looking to improve their skills, stay up-to-date with industry trends, and learn from experienced sales leaders.

Training 75

Training Top of Funnel Ideal Customer Profile SalesForce 75

Pipeliner

JANUARY 5, 2025

The Emotional Weight of B2B Sales Emotional Stakes in B2B Decisions John Goldin points out the emotional stakes involved in B2B purchasing decisions. Unlike B2C transactions, where the consequences may be more manageable, B2B decisions can significantly impact a person’s career. He is CSMO at Pipeliner CRM.

Video 98

Video Lead Rank Lead Scoring Customer 98

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 120

Channels Trade Show Closing Incentive 120

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. This tool, available on AdMall , offer real-time B2B market intelligence.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Zoominfo

DECEMBER 20, 2024

Training and Support: Invest in training for end-users and ensure ongoing support for seamless adoption. Built on a foundation of high-quality B2B data , ZoomInfo is trusted by over 35,000 companies to drive sustainable business growth and improve go-to-market strategies.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

SBI Growth

MAY 29, 2013

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. The concept of gamification is catching on in B2B sales and marketing. Commercial negotiation- think sales training. Let’s explore the applicability of “points”, a game mechanic, to the world of B2B sales. Simulation discovery- think role playing.

Lead Rank 310

Lead Rank Lead Scoring Airlines B2B 310

Zoominfo

JANUARY 21, 2025

For B2B sales teams to outperform the competition and not just win, but dominate their markets theyll have to do more than tinker with AI. Heres some tips: Partner with providers specializing in AI, and providing AI and sales technology training. They must think of AI as a colleague, not a tool. Focus on actionable outcomes.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Cincom Smart Selling

MARCH 20, 2025

5 Key Challenges in B2B eCommerce Sales Heres what can adversely affect B2B eCommerce sales: 1- Complex Product Configurations B2B transactions involve highly configurable solutions. 3- Lengthy Quote Approval Processes The B2B buying process often involves multiple decision-makers and stringent approval workflows.

B2B 48

B2B Closing Scale Discount 48

Sales and Marketing Management

DECEMBER 14, 2020

What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills? His company is emphasizing training salespeople to be more succinct, precise and sharp, while also focusing on the personal part of relationships to establish trust. positive or negative,” he writes.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. But not referral sellers.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 128

B2B Top of Funnel Decision Maker Ideal Customer Profile 128

SBI Growth

AUGUST 16, 2013

This is leading to frustration among many B2B buyers. Buyers have been trained to expect speed, availability, and a self-directed buying experience. This leads to friction when B2B sellers don’t match their new buying world. They answer the buyer’s questions through a multiple channel approach. Amazon, Netflix, EBay.

Customer 328

Customer B2C Decision Maker Inside Sales 328

No More Cold Calling

SEPTEMBER 18, 2014

You bet, and it’s critical to increasing B2B sales effectiveness. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. But by now everyone knows that coaching and training are what turn salespeople into top performers.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. It makes them feel like a valued individual, rather than one of many.

B2B 130

B2B Social Media Loyalty B2C 130

Pipeliner

APRIL 6, 2025

He says we need to teach two kinds of sales: B2B (Business to Business) : This is when one company sells to another. Sales leadership is its own skill and needs training. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! This helps students learn skills that work in real jobs.

Video 89

Video Lead Rank Lead Scoring Hiring 89

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter. 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentive Incentives 207