Sales and Marketing Management

JANUARY 21, 2019

Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io For instance, AI now customizes emails to prospects and addresses their problems.

Trends 297

Trends B2B Social Media Telemarketing 297

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. Copilot’s insights are fueled by first-party customer and prospect data, ZoomInfo’s unparalleled business data, and the industry’s most extensive collection of buying signals.

Software 211

Software Software Tools Hubspot 211

SBI Growth

JUNE 24, 2024

Today, a multi-channel approach is essential to engaging prospects effectively. This blog will explore how prospecting has changed and provide best practices for creating successful B2B prospecting sequences. As technology evolves, so do the strategies used by sales professionals to reach potential clients.

B2B 156

B2B Prospecting Channels Strategy 156

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Especially in the B2B Realm?). What are the Benefits of Email Automation? Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. For more information, check out: 3 Ways to Set Prospect Expectations During the Sales Process.

B2B 252

B2B Closing Guarantee Scale 252

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

OCTOBER 27, 2020

The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth. 42% struggle to fully personalize their marketing strategies.

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Marketing Qualified Lead Leads 257

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? Nonetheless, hard data and insights that give clearer B2B sales directions are invaluable. Machine learning helps sales experts to home in on top prospects by collecting and synthesizing data. No one, that’s who.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Smooth Sale

MARCH 22, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Avoid the Invisible Bottlenecks of B2B Sales Success in B2B sales depends on more than just a strong product and a well-trained sales team. Our guest blog offers insights on how to avoid the invisible bottlenecks of B2B sales. What Slows the Sales Process?

B2B 78

B2B Lead Qualification Lead Rank Sales Qualified Lead 78

MarketJoy

MARCH 24, 2025

This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play. What Are B2B Lead Generation Services? Sound familiar?

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Isn’t it time you considered a prospecting approach that delivers double-digit results and eliminates your competition? Your B2B Lead Generation Sucks … 5 Reasons Why Are you looking for your B2B sales leads in all the wrong places? But almost no one does.

Referrals 177

Referrals Channels Cold Calling Scale 177

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales Hacker

JANUARY 14, 2025

And there may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. Cause like Monday, most like on the prospect side, like everyone’s in like internal operating rhythm meetings. The post GTM 129: 6 Proven Tactics Driving B2B Growth appeared first on GTMnow.

B2B 108

B2B Call-back Intent Top of Funnel 108

SalesFuel

JANUARY 16, 2025

Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization. By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. When your company earns media coverage be sure to share it on social media channels.

B2B 59

B2B Hiring Journal Survey 59

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

JANUARY 6, 2021

2020 forced B2B organizations away from tech-focused goals and toward customer-focused initiative. Experts in B2B fields predict this new year will allow more room for digital strategies. CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. How do you get access to your prime prospects?

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287