Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . What is the Triple Touch in Sales?

Prospecting 237

Prospecting Top of Funnel Decision Maker Sales Qualified Lead 237

No More Cold Calling

APRIL 16, 2020

At least, that’s what many prospects have come to believe. How Your Prospects Choose Whom to Trust. How Your Prospects Choose Whom to Trust. Joe Galvin, chief research officer at Vistage, clarifies the meaning of trust in his article, “ Trust in the Time of COVID-19.” Top salespeople are different.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Understanding the Sales Force

FEBRUARY 22, 2023

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Later, articles predicting the end of selling became both more prolific and more specific including the certain death of: Solution Selling Cold Calling Consultative Selling Sales Process SPIN Selling and more. They average only 1.5

Top of Funnel 409

Top of Funnel Positioning Scale Inbound 409

SBI Growth

APRIL 13, 2020

Waking up today, there is a lot of uncertainty in your world as sales leaders. The way you are interacting with customers and even your own sales team have changed overnight. As my colleague points out in his recent post,

Prospecting 397

Prospecting Sales Customer Strategy 397

Understanding the Sales Force

APRIL 4, 2024

Consultative Approach to Selling Call Reluctance is Just as Popular as Ever! Consultative Approach to Selling Call Reluctance is Just as Popular as Ever! Does Being a Strong Qualifier Correlate to Having a Strong Pipeline? 4 Reasons Why Salespeople Suck at Consultative Selling.

Hiring 159

Hiring Sales Leadership Sales Forecasts Forecasting 159

Zoominfo

JANUARY 19, 2021

It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

No More Cold Calling

MAY 28, 2020

That’s my favorite quote from David Meerman Scott’s insightful article, “ The 2020s: From the Lonely Chaos of Digital to an Era of Humanity.”. I wrote that book because I was horrified when reps started telling me they didn’t need to talk to prospects and clients anymore. Please take care of yourself. “

Referrals 391

Referrals Cold Calling Social Media Social Selling 391

No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. This is not how you wow buyers, build relationships, and convert prospects into clients.

Closing 409

Closing Sales Qualified Lead Lead Rank Lead Scoring 409

Mr. Inside Sales

JULY 30, 2021

Note to my readers: Because of my heavy client load, I am reducing my blog articles to bi-weekly starting today. Wouldn’t it be convenient to have a list of 5 questions you could use to get your prospect talking, to get them to open up about how they’re feeling and what you might need to concentrate on? Get Access Today.

Closing 334

Closing Gatekeeper Face-to-face Licensing 334

Understanding the Sales Force

FEBRUARY 10, 2022

I found it challenging to write this article. Imagine my surprise when the first video described hacking operations as businesses with outbound prospecting operations whose goal is to convert their emails, texts and calls into paying customers.

Insurance 333

Insurance Insurance Outbound Video 333

No More Cold Calling

DECEMBER 27, 2022

Why I won an award for prospecting. Always be prospecting” is my motto. Yes, sometimes December is super quiet, which means either clients aren’t ready, or you stopped prospecting. The web is replete with articles and webcasts that tell people to just go ask for referrals, like it’s common sense or something.

Referrals 156

Referrals Prospecting Lead Gen Cold Calling 156

Partners in Excellence

SEPTEMBER 18, 2024

Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. So what do win rates have to do with prospecting? It is completely independent of our prospecting!”

Prospecting 139

Prospecting Face-to-face Conversion Opportunity 139

Mr. Inside Sales

AUGUST 21, 2022

He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it. As you read this article, can you identify what the mistake in this approach is? I watched a sales rep making cold calls the other day.

Prospecting 156

Prospecting Face-to-face Sales Qualified Lead Cold Calling 156

No More Cold Calling

JANUARY 23, 2020

Sales technology might help you identify prospects, but it won’t solve your sales execution challenges. In his article, “ How the Best CEOS Drive Their Strategy to the Salesforce ,” he shares startling data about ineffective sales execution and specific steps to ensure this doesn’t happen in your company. What’s going wrong?

Guarantee 329

Guarantee Referrals Sales Qualified Lead Cold Calling 329

No More Cold Calling

DECEMBER 6, 2019

Message to cold callers: Pestering strangers is NOT the way to prospect. You might think you’ve been able to avoid sounding like a telemarketer, but that is exactly what you’re doing, and your prospect knows it. To gain access, sales professionals must abide by the new rules of prospecting.”. STOP Cold Calling.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

Understanding the Sales Force

DECEMBER 10, 2020

Short article today. Prospects don't pay a lot of attention so the less you say the better. But prospects aren't the only ones who don't listen. It helps them listen and comprehend more of what you share with them when you use fewer words. Salespeople don't listen very well either.

Video 298

Video Prospecting Consultative Selling 298

No More Cold Calling

JANUARY 17, 2019

Your prospects will be confused about how your solution is different from the next guy’s. The key to differentiation is getting in early—ideally before your prospects even know they have a need. Bob Apollo shares his take on the 57 percent stat in his recent article, “ When your customers DO want to speak to a sales person.”

Competition 318

Competition Referrals Cold Calling Study 318

Anthony Cole Training

FEBRUARY 11, 2021

Typically, when a salesperson doesn't win an account it's due to a few different factors; the prospect didn't have a compelling reason to make a change, the salesperson didn't do enough to uncover their capacity to invest, or the incumbent wasn't properly eliminated from the running.

Objections 279

Objections Account Prospecting Sales Process 279

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Mr. Inside Sales

NOVEMBER 16, 2020

Question for you: How often do you take notes while you’re on Mute and your prospect is revealing their buying motives? If not, start using it today: search my blog to read articles on how to do that.). Make a much better connection with your prospect or client because they will feel listened to and heard. You don’t take notes?

Motivation 332

Motivation Face-to-face Gatekeeper Licensing 332

Understanding the Sales Force

OCTOBER 30, 2023

Salespeople must differentiate between what is important to their prospects and customers, versus what is important only to them. I know that much of what salespeople share with their prospects falls into the category of, “boring” and “who cares?” If it is not important, than why did I bring it up?

Sales 358

Sales Follow-up Groups Prospecting 358

Zoominfo

FEBRUARY 12, 2021

B2B social selling is the process where salespeople use social media to connect with prospects. You can use social networks like LinkedIn, Twitter, and even Instagram to find your best prospects, form relationships with them, and build trust. Answer their questions and share their articles with your own networks.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Steven Rosen

MAY 24, 2024

He also explores the practical applications of AI in sales, including prospecting, customer retention, and pre-call planning. The interactive podbook below contains videos, audio, articles, summaries, transcripts, and YouTube shorts from this podcast episode. He also emphasized the time-saving aspect of AI in prospecting.

Company 296

Company Sales Leadership Retention Loyalty 296

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Understanding the Sales Force

FEBRUARY 14, 2022

New readers might want to catch up on the six prior articles about Bob. Regular readers are familiar with Bob, one of the worst salespeople on the planet. Part 1 Part 2 Part 3 Part 4 Part 5 Part 6. So what did Bob get himself into this time?

Closing 294

Closing Influencer Opportunity Prospecting 294

No More Cold Calling

JANUARY 9, 2020

That means enhancing and reinforcing their sales skills, budgeting for them to attend conferences and business events, brainstorming before prospect and client meetings, conducting joint calls, and ensuring clarity around accountability. The job of a sales manager is to provide reps with the tools to succeed. million per manager.

Sales Management 390

Sales Management Hiring Quota Cold Calling 390

Zoominfo

AUGUST 16, 2021

At least 25% of you are reading this article from your smartphone—on the go or from your home office. Now you can gather intel on a prospect or company of interest and grab direct-dial phone numbers and email addresses right from the palm of your hand. Check Key Tasks Off Your Prospecting List, On the Go. Why thank you—we agree.

Buyer Intent 49

Buyer Intent Call-back B2B SalesForce 49

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Understanding the Sales Force

NOVEMBER 15, 2021

When prospects tell you that they're going with the lowest price, it's total crap. Just about a year ago at this time, I wrote another article about selling value where I used Dunkin Donuts coffee as an example. So what should you do when a prospect asks for a lower price? What's the point?

Software 317

Software Software Channels Follow-up 317

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors.

Intent Data 313

Intent Data Intent Data Lead Rank 313

No More Cold Calling

JANUARY 3, 2019

Top salespeople ask prospective clients lots of questions to get to the real problem. When they get curious, they bring the brain trust of the company together to solve the prospective client’s problems and win deals. It’s a long article, but worth a close read. Read the rest of the article on HBR.org.

Google 299

Google Face-to-face Cold Calling Survey 299

Understanding the Sales Force

JULY 21, 2021

In an article last week we discussed how data can help you hire the ideal salespeople. In that article I shared a top/bottom analysis where the top performers were 100% more effective reaching decision makers than the bottoms. In this episode, Barry and Erica, the two oldest children, accused each other of being posers.

Decision Maker 317

Decision Maker Hiring Analysis Data 317

SBI Growth

JULY 28, 2020

As COVID-19 has left many businesses scrambling to adapt to changing economic and technological conditions, many top sales leaders are actively embracing the new normal with the latest technologies and best practices to improve their teams’ efficiency and make their.

Prospecting 234

Prospecting Ideal Customer Profile Top of Funnel Sales 234

Understanding the Sales Force

AUGUST 25, 2021

Regular readers know that I'm all about the data and I have written nearly two thousand articles based on data from Objective Management Group's (OMG) assessments of more than two million salespeople. Please understand that the dirty window and sill are not mine - I found the image via a Google search.

Meeting 390

Meeting Google Exact Data 390

Understanding the Sales Force

JUNE 12, 2023

But that’s not my primary analogy for today’s article because a better, more profound analogy came from listening to music. Your prospects and customers use a similar process for choosing who to buy from. Lyrics rarely impact my decisions (except Popsicle Toes ). ” That gives you a chance to ask, “Can I help?

Prospecting 156

Prospecting Vendor Proposal Sales Process 156

Mr. Inside Sales

APRIL 10, 2020

The good part is this prospect isn’t saying no, rather, he/she is saying, “It is best to reschedule this call.” As I wrote in my first blog article , now is the time to take your salesperson’s hat off and connect with people. Follow the word-for-word scripting I outline in that article to deal with this objection. Which it will.

Objections 233

Objections Nonprofit Face-to-face Call-back 233

Understanding the Sales Force

AUGUST 26, 2019

While this should be a fun, end of summer article I'm guessing that you don't actually believe that the Beatles taught us about selling. Can you name the song about prospects who refuse to schedule a first meeting or appointment with a salesperson? The Beatles. Can you name the song that went on and on about building relationships?

Course 249

Course Meeting Prospecting Sales 249