Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 326

Revenue Marketing Strategy Trends 326

Vengreso

JANUARY 7, 2025

This article explores the cutting-edge tools and methodologies that will define the future of video sales mastery, with a spotlight on Vengreso’s FlyMSG Sales Pro Plan for teams , the top choice for salespeople seeking to elevate their video sales performance.

Video 75

Video Tools Top of Funnel Analytics 75

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. ” As a side note, this presents a very interesting challenge of early stage companies presenting solutions in mature markets.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Understanding the power of video tools for selling will help you compete better and achieve your marketing goals.

Video 59

Video Tools Advertising Advertising 59

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

SBI Growth

MAY 15, 2020

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

Revenue 380

Revenue Maximizer Marketing Industry 380

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. We read all the latest books and articles on innovation (or start them).

Churn 118

Churn Up-Sell Tools Account 118

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Many are doing mediocre to bad research and call prep using these tools. These tools take away all the work we don’t want to do, all the tedious work, all the work we struggle most with.

Engineering 124

Engineering Decision Maker Tools Face-to-face 124

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Fortunately, AI tools like Conversica can fill in the gaps and analyze current and historical data to deliver personalized messages that inspire confidence in your prospects.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Company 111

Company Scale Retention Margin 111

SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

Campaigns 177

Campaigns Marketing Engineering Revenue 177

Nutshell

APRIL 1, 2025

Tracking engagement with your marketing emails is a critical part of determining whether your strategies are working. The new link report lets you dive into the specific contacts who are clicking on each of your marketing email links. The link report is available on the Marketing Pro plan. What is the link report?

Report 103

Report Email Marketing Campaigns Data 103

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Table of Contents What Is a Lead List? Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Hubspot Sales

JANUARY 14, 2025

In this article, Ill explain what a sales champion truly is, the importance of having one in your sales squad, and, most importantly, how to get one on your side. The best way to foster this transparency is to create a culture where open communication is the norm, whether its about challenges, expectations, or the realities of the market.

Data 111

Data Hubspot Negotiation B2B 111

Cincom Smart Selling

MARCH 9, 2025

This article breaks down the differences between traditional quoting methods and modern CPQ (Configure, Price, Quote) solutions, helping you assess which approach will set your business up for faster, more accurate, and scalable growth. ERP Systems: Syncs with inventory, production costs, and financials. Automated, completed in minutes.

Tools 48

Tools Scale Comparison Discount 48

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Nutshell

FEBRUARY 27, 2025

With the immediacy of texting, SMS is one of the most powerful tools for staying in touch with potential customers and marketing to new ones. of marketing managers in the U.S. said that text marketing resulted in higher engagement from customers, and 53.5% What is SMS Marketing? What can I do with SMS Marketing?

Campaigns 62

Campaigns Marketing Licensing Inbound 62

No More Cold Calling

JANUARY 13, 2022

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. Hopeful outcomes sound like this: Sales and marketing will learn to play nice. An article for your newsletter? I’ve never liked predictions. I’m not an economist and I’m not a fortune teller.

Trends 356

Trends Margin Cold Calling Inbound 356

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. You’ll see me use it to research use cases for this very article a little later on.)

Small Business 116

Small Business Small Business Tools Social Media 116

Zoominfo

MARCH 15, 2021

What many don’t realize is that they may already have a tool for GDPR compliance in their back pocket. According to GDPR Articles 15, 16, and 17 , users now have the right to request to access, edit, transfer, and delete the information that businesses store. But take a look at #2: Legitimate Interests. Maintain data security.

System 244

System CRM Guidelines Data 244

Hubspot Sales

DECEMBER 20, 2024

But by implementing lesser-known tools and putting time into the digging, you can unearth something truly unique and worthwhile. Some effective spotting tools that Trends analysts utilize: Niche communities: Read through groups on Facebook, Slack, Discord, Reddit, etc., What did you think of this article? Give Feedback

Trends 104

Trends How To Journal Analysis 104

SBI Growth

FEBRUARY 29, 2024

Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” To get your organization started, SBI has the Revenue Growth Model Assessment (RGMA)—a valuable tool that provides GTM leaders with leadership-level prioritization of focus areas across seven GTM dimensions.

Revenue 316

Revenue Objections Course Tools 316

Adaptive Business Services

FEBRUARY 26, 2025

In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. While Nimble has always synced email with my Google Workspace accounts, their introduction of the ability to send group, one-off, messages was a huge step towards email marketing. I am not a marketer or an email marketer.

Email Marketing 62

Email Marketing Marketing Hiring Segment 62

Hubspot Sales

NOVEMBER 12, 2024

Highlight specific tools or strategies they're using, and provide a clear comparison to industry benchmarks or best practices. Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

Customer Service 109

Customer Service Tools Customer Hiring 109

BuzzBoard

MARCH 17, 2025

Well, theyre seeking a trusted partner who shares their values and understands their unique needs so that clients achieve their marketing as well as business goals. In todays article, we explore the benefits of introducing your team to clients and provide tips on how to do it effectively. Market conditions change unexpectedly.

Ideal Customer Profile 52

Ideal Customer Profile Scale Marketing How To 52

Zoominfo

MARCH 9, 2021

This quick article summarizes the three top takeaways from an interview with ZoomInfo on the Talk Data to Me podcast and the man behind the graphic, and zeros in on the importance of data, or the stuff at the heart of MarTech. It’s Not About The Tool, It’s About How You Wield It. Gone Are The Days of Consolidation .

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Smooth Sale

DECEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Know If an App Will Help Your Business In todays digital age, businesses constantly seek tools and technologies to streamline operations, engage customers, and boost revenue. Among these tools, mobile and web applications have emerged as powerful assets.

How To 97

How To Hiring ROI Networking 97

Hubspot Sales

SEPTEMBER 4, 2024

That's an overwhelming amount, especially considering you need just one CRM tool. In this article, I’ll walk you through the seven best CRMs for startups, highlighting their pros and cons, what I like about them, and who they’re best for. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If you want more insights or access to the tools and templates KD uses, he has a full program here.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Pipeliner

MARCH 31, 2025

This article explores key insights and practical applications of AI in accounting, providing actionable steps for business owners looking to leverage this technology. With AIs rapid advancements, accountants now have tools that automate routine tasks, improve efficiency, and minimize errors.

Account 71

Account Video Lead Rank Lead Scoring 71

Partners in Excellence

FEBRUARY 9, 2025

Marketing has any number of them, SDRs, BDRs, AEs, AMs, Rev-ops/enablement, Customer service, all of us have our playbooks. To often, the only tool we carry is a hammer in looking at our clients’ situations. oops) Afterword: This is the AI generated discussion this article. We all have playbooks.

Face-to-face 118

Face-to-face Scale Journal Examples 118

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. Meanwhile, competitors are leveraging CRM tools to gain a competitive edge. This led to a 20% increase in bookings and a 10% increase in revenue.

CRM 103

CRM Loyalty Segment Retention 103

Steven Rosen

JANUARY 15, 2024

Providing tools and resources for coaching and investing in sales leaders’ development is crucial to success. Keith tackled this challenge by bringing data and highlighting the changing market trends. Involving frontline managers in the decision-making process increases buy-in and accountability.

Sales Leadership 268

Sales Leadership Coaching Resources Pivotal 268