Article Marketing Software 
Zoominfo
AUGUST 31, 2020
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
Zoominfo
MAY 25, 2021
Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 27, 2020
It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?
Sales and Marketing Management
OCTOBER 4, 2018
Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.
Zoominfo
DECEMBER 11, 2020
A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.
SBI Growth
JUNE 1, 2022
Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.
Expert insights. Personalized for you.
264 
Let's personalize your content