Understanding the Sales Force

JUNE 20, 2025

Here’s what’s topping their search bars: AI-Powered Growth Strategies ( “generative AI in sales,” “AI-driven forecasting” ): They’re banking on AI to predict customer behavior and streamline ops, with 61% of CEOs seeing it as a competitive edge. These are smart moves as AI, automation, and partnerships can set the stage for growth.

Revenue

Sales Hacker

NOVEMBER 8, 2024

Engaging customers as advocates informs your roadmap, strengthens your brand, and accelerates decision-making among new prospects. This article covers everything that makes up gross margins with a particular focus on customer success. Customer advocacy is about turning your customers into champions for your brand.

Loyalty

SBI Growth

AUGUST 19, 2012

This post discusses how to get your prospects interested in you versus your competitors. It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads.

Demand Generation Agencies

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies

SBI Growth

MARCH 5, 2013

Demand Generation – Creating interest and attracting new potential customers. Issue #1: Demand Generation. You are generating a ton of inquiries, yet few of them become leads. Your demand generation efforts have attracted visitors. How to Spot Issues. Educating Yourself on the Funnel.

Education

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel

The Pipeline

JUNE 3, 2011

5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. In fact, we’ve coached clients through a number of simple steps that have helped them double or triple their prospecting email response rates virtually overnight. April 2008. March 2008. February 2008.

Pipeline

The Pipeline

MARCH 30, 2011

Prospecting – When Is The Best Time? Stored in Attitude , Business Acumen , Cold calling , Proactivity , Productivity , Prospecting , Time Allocation , Video , execution. Last week I talked about prospecting, why some like it when most don’t, rejection, and managing them. Demand Generation. Prospecting.

Pipeline

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

Sales Qualified Lead

SBI Growth

JANUARY 10, 2014

Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Today’s sales leader should be generating about 70% of revenue through sales prospecting. To see more on how VP’s use social prospecting take a look at this post.

Quota

The Pipeline

MAY 27, 2011

10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. Your business strategies are the same as the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers.

Pipeline

SBI Growth

JANUARY 17, 2013

Engaging with these enhancements will drive Demand Generation. This gets your sales reps more connected to potential prospects. It also gets your company content in front of more prospects via activity streams. Write this in a way that speaks to your prospective buyers. Follow your dream prospect company pages.

LinkedIn

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

Sales Qualified Lead

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Through more effective prospecting! How can you get your team to prospect more effectively right now? This article is for the senior sales leader. Review this excellent article written directly for them by Joel McCabe.

Hiring

SBI Growth

OCTOBER 5, 2013

Your marketing budget has to reflect the new buying behavior of your customers and prospects. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Missing Critical Spending Categories.

Outsourcing Services

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation

The Pipeline

AUGUST 5, 2011

For more information on each one and to see more choices for each category, check out the original article here: [link]. You can see her articles regularly on the Software Advice blog. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. About Lauren Carlson.

Pipeline

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. In our next article, we talk about moving from a go-to-market framework to strategy.

Ideal Customer Profile

Zoominfo

AUGUST 13, 2018

In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Your 5 Sales Prospect Personas [Infographic]. 56% of companies have created higher quality leads using buyer personas.

Buyer Persona

The Pipeline

NOVEMBER 25, 2011

In the Top Sales Article category, my article Implementation vs. Execution , the category also features colleagues Paul McCord , Wendy Weiss , Kelley Robertson and others. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Book Notice. Book Review.

Pipeline

SBI

JANUARY 14, 2014

Marketing drives engagement with prospects, nurturing leads until they’re considered to be MQL’s (marketing qualified leads). Join Geoff Rego, Co-Founder of Hushly and Nancy Nardin, President of Smart Selling Tools to experience the next frontier of Demand Generation. . Most B2B purchases decisions are group-based.

Demand Generation

The Pipeline

APRIL 29, 2011

Stored in Attitude , Communication , Funnel management , Guest Post , Lead Management , Prospecting , Referrlas , Sales 2.0 , Sales Technique , execution. Our job as salespeople is to move as many qualified prospects through the sales funnel as quickly as possible—leading to more sales, better clients, and more income. Myth #2 Sales 2.0

Lead Generation

The Pipeline

APRIL 27, 2011

Review & discuss a new perspective, blog post or article you found. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Bring in outsiders to teach a skill or customer insight. Review the latest product features. Do role-playing. Book Notice. Book Review.

Sales Meeting

SBI Growth

DECEMBER 21, 2022

There is a flow and collaboration across revenue-generating functions that maximize demand generation efforts and ensure timely follow-up of viable leads. Both teams have clarity on ideal prospects, performance metrics, and SLAs. Marketing content directly reinforces Sales motions.

Demand Generation

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Prospecting is something every sales organization needs to master. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

Inbound

The Pipeline

JULY 4, 2011

Stored in Attitude , Cold calling , Proactive , Prospecting , Sales eXchange , execution. The above are a start, and need to be practiced, and constantly improved, but as you master them, you will see opportunities to tackle other barriers to prospecting success. B2B #Sales #prospecting. B2B #Sales #prospecting.

Cold Calling

The Pipeline

APRIL 1, 2011

Stored in Attitude , Cold calling , Communication , Guest Post , Productivity , Prospecting , Sales Strategy , Sales Technique , Voice mail , execution. I’ve been working with several sales teams making a whole lot of phone calls, and am getting an earful about reaching a prospect’s voicemail. Demand Generation.

Pipeline

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. This combination is a good start, but there’s one problem with the engagement data: prospects have to come to you. Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles.

Intent Data

The Pipeline

MARCH 2, 2012

Good article and good food for thought. Much easier to show value to a customer than to a prospect. As a sales person you should be able to take what you know from existing clients, and apply them to new prospects. Demand Generation. Prospecting. 3 R’s of Prospecting Success. Marc Zazeela.

Pipeline

MarketJoy

JULY 22, 2022

After you read this short article, you will have a full understanding of how to build a robust sales pipeline. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. It’s also a great idea to avoid using generic language in your marketing messages.

Ideal Customer Profile

Hubspot Sales

APRIL 22, 2020

That’s why in this article I’m presenting you with templates that my sales team here at PandaDoc 100% verifiably uses. That’s because Associate Manager, Demand Generation at PandaDoc, Jan Aclan, AKA the guy who architects all of our follow-up cadences, said that he turned to this article on cadences when he was first creating ours.

Hubspot

The Pipeline

SEPTEMBER 16, 2011

Thanks to you and Dr. Baum, Tibor, for posting such a valuable article–much obliged. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Reply to this comment. September 16th, 2011. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline

The Pipeline

OCTOBER 17, 2011

Great article Tibor. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Sales eXchange , Tibor Shanto. This post has 1 comments. Adam Freedman. October 17th, 2011. Very informative. Reply to this comment. Trackbacks/Pingbacks. Social Selling. October 17th, 2011.

Pipeline