SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

JANUARY 10, 2014

Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Today’s sales leader should be generating about 70% of revenue through sales prospecting. To see more on how VP’s use social prospecting take a look at this post.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

The Pipeline

MAY 27, 2011

10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. Your business strategies are the same as the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

SBI Growth

JANUARY 17, 2013

Engaging with these enhancements will drive Demand Generation. This gets your sales reps more connected to potential prospects. It also gets your company content in front of more prospects via activity streams. Write this in a way that speaks to your prospective buyers. Follow your dream prospect company pages.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Through more effective prospecting! How can you get your team to prospect more effectively right now? This article is for the senior sales leader. Review this excellent article written directly for them by Joel McCabe.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

SBI Growth

OCTOBER 5, 2013

Your marketing budget has to reflect the new buying behavior of your customers and prospects. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Missing Critical Spending Categories.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

The Pipeline

AUGUST 5, 2011

For more information on each one and to see more choices for each category, check out the original article here: [link]. You can see her articles regularly on the Software Advice blog. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. About Lauren Carlson.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 130

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

The Pipeline

MARCH 18, 2011

There are a dozen sales tasks we put off because they are scary – calling back decision-makers or prospecting for the right point-of-contact at our optimal contact. DDan, Let me first let you all know that there are a number of reasons why this article had caught my attention… 1–I’ve been a Plumber for over 30 yrs.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. In our next article, we talk about moving from a go-to-market framework to strategy.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

AUGUST 13, 2018

In fact, consider these statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Your 5 Sales Prospect Personas [Infographic]. 56% of companies have created higher quality leads using buyer personas.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

SBI

JANUARY 14, 2014

Marketing drives engagement with prospects, nurturing leads until they’re considered to be MQL’s (marketing qualified leads). Join Geoff Rego, Co-Founder of Hushly and Nancy Nardin, President of Smart Selling Tools to experience the next frontier of Demand Generation. . Most B2B purchases decisions are group-based.

Demand Generation 126

Demand Generation Demand Generation Targets Marketing Qualified Lead Top of Funnel 126

The Pipeline

NOVEMBER 25, 2011

In the Top Sales Article category, my article Implementation vs. Execution , the category also features colleagues Paul McCord , Wendy Weiss , Kelley Robertson and others. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Book Notice. Book Review.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The Pipeline

APRIL 27, 2011

Review & discuss a new perspective, blog post or article you found. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Bring in outsiders to teach a skill or customer insight. Review the latest product features. Do role-playing. Book Notice. Book Review.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

SBI Growth

DECEMBER 21, 2022

There is a flow and collaboration across revenue-generating functions that maximize demand generation efforts and ensure timely follow-up of viable leads. Both teams have clarity on ideal prospects, performance metrics, and SLAs. Marketing content directly reinforces Sales motions.

Demand Generation 156

Demand Generation Demand Generation Targets Marketing Maximizer 156

The Pipeline

JULY 4, 2011

Stored in Attitude , Cold calling , Proactive , Prospecting , Sales eXchange , execution. The above are a start, and need to be practiced, and constantly improved, but as you master them, you will see opportunities to tackle other barriers to prospecting success. B2B #Sales #prospecting. B2B #Sales #prospecting.

Cold Calling 256

Cold Calling Pipeline Hiring Twitter 256

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Prospecting is something every sales organization needs to master. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

Inbound 102

Inbound Outbound Ideal Customer Profile Top of Funnel 102

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. This combination is a good start, but there’s one problem with the engagement data: prospects have to come to you. Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

The Pipeline

MARCH 2, 2012

Good article and good food for thought. Much easier to show value to a customer than to a prospect. As a sales person you should be able to take what you know from existing clients, and apply them to new prospects. Demand Generation. Prospecting. 3 R’s of Prospecting Success. Marc Zazeela.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

MarketJoy

JULY 22, 2022

After you read this short article, you will have a full understanding of how to build a robust sales pipeline. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. It’s also a great idea to avoid using generic language in your marketing messages.

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Hubspot Sales

APRIL 22, 2020

That’s why in this article I’m presenting you with templates that my sales team here at PandaDoc 100% verifiably uses. That’s because Associate Manager, Demand Generation at PandaDoc, Jan Aclan, AKA the guy who architects all of our follow-up cadences, said that he turned to this article on cadences when he was first creating ours.

Hubspot 131

Hubspot Call-back Report Follow-up 131

The Pipeline

SEPTEMBER 16, 2011

Thanks to you and Dr. Baum, Tibor, for posting such a valuable article–much obliged. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Reply to this comment. September 16th, 2011. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

OCTOBER 17, 2011

Great article Tibor. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. Sales eXchange , Tibor Shanto. This post has 1 comments. Adam Freedman. October 17th, 2011. Very informative. Reply to this comment. Trackbacks/Pingbacks. Social Selling. October 17th, 2011.

Pipeline 220

Pipeline Hiring Exercises Twitter 220

Partners in Excellence

SEPTEMBER 5, 2014

The note simply said, “Read your article on … Do help us with … ” and had a link. In too much of our demand generation, in too many of our sales calls, we work very hard to capture the prospect’s attention and interest, but we don’t move the prospect to the next action.

Demand Generation 117

Demand Generation Demand Generation Targets Relationals Objections 117

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link].

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation 104

The Pipeline

AUGUST 12, 2011

link] An inspiring article that's a must-read. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. RT @topsalesworld: When the customer can’t be consoled, console the employee – The Pipeline Guest Post – Carol Doane … [link]. August 13th, 2011.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Hubspot Sales

NOVEMBER 21, 2018

This is when a prospect has demonstrated they have a problem your product can solve. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Business case: The prospect tests the product through a free trial or POC to see if it can solve their needs.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Crunchbase

DECEMBER 13, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. Synchronous forms of video communication happen with your prospect in real-time.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

Hubspot Sales

OCTOBER 28, 2024

Overloading a Prospect With Information Dinesh Agarwal , Founder & CEO of RecurPost , says, "One of the biggest mistakes you can make is overloading the prospect with information. [My Jumping into a pitch without first asking questions or listening to the prospect's needs can feel aggressive and off-putting.

Cold Calling 110

Cold Calling Demand Generation Agencies Sales Qualified Lead Follow-up 110

The Pipeline

NOVEMBER 28, 2011

At one point the article mentioned the factor of proprietary systems vs. open source; this resonated with me as you can see a similar debate in sales; that is those who promote a specific one size fits all approach to selling, versus those who offer a fluid methodology that helps sales people improve their craft in an open ended way.

Buyer 219

Buyer Pipeline Twitter Hiring 219

No More Cold Calling

OCTOBER 22, 2015

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Who has that kind of time?

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120