Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Customer Experience (CX) Expert. Let’s get into it! Data Analyst.

Marketing 187

Marketing Social Media B2B Analysis 187

No More Cold Calling

JANUARY 3, 2019

They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. It’s a long article, but worth a close read. Read the rest of the article on HBR.org. It’s also key for sales success. These top reps aren’t lone rangers.

Google 299

Google Face-to-face Cold Calling Survey 299

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SBI Growth

AUGUST 2, 2013

This article outlines the elements necessary to repeat your successes. In addition to this article, when you participate you can access the Thought Leadership Guide. These events are what put the Buyer into the market. They are caused by market trends. Your market insights. Compelling events. Objectives/metrics.

Trends 306

Trends Face-to-face Buyer Follow-up 306

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. Learn more about creating effective content – 10 Ways to Improve the Content Marketing You’re Creating.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. CRM systems help identify high-value customers and create personalized retention strategies, such as exclusive offers or loyalty rewards.

CRM 103

CRM Loyalty Segment Retention 103

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. If we want to leverage the real power and promise of these tools, we have to develop the capabilities of our sellers, marketers, managers, and leaders.

Engineering 124

Engineering Decision Maker Tools Face-to-face 124

Smooth Sale

OCTOBER 23, 2024

When customers feel neglected or disrespected, it can lead to negative reviews and a tarnished image. When customers feel neglected or disrespected, it can lead to negative reviews and a tarnished image. Consider the story of a small business that ignored customer complaints and lost loyal clients.

How To 103

How To Social Media Influencer Hiring 103

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. But our enthusiasm quickly faded.

Customer 109

Customer Loyalty Remedy Hiring 109

Understanding the Sales Force

JUNE 20, 2014

These tools include gamification, call technology, email marketing and analytics. Customers Already Have the Information They Need So what must salespeople do? If you have read some of the other articles being pushed and shared, you might notice that they are leaving out the single most important fact about sales. What to do?

Consultative Selling 275

Consultative Selling Inside Sales Lead Nurturing Face-to-face 275

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Sales and Marketing Management

JUNE 10, 2019

A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al). Make your apologies count.

Loyalty 234

Loyalty Remedy Journal Study 234

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings. But your marketing needs to be more than dry information, it should make people want to come back for more. Your content can’t just be dry and boring.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Partners in Excellence

FEBRUARY 9, 2025

Marketing has any number of them, SDRs, BDRs, AEs, AMs, Rev-ops/enablement, Customer service, all of us have our playbooks. We have to continually be adapting and changing them, based on what’s happening in our organizations, markets, worlds. oops) Afterword: This is the AI generated discussion this article.

Face-to-face 119

Face-to-face Scale Journal Examples 119

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Read on to.

Marketing 180

Marketing Analytics Trends Data 180

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. Are there any changes you should make to your products or service?

Retention 223

Retention Customer Loyalty Remedy 223

SBI Growth

MAY 24, 2021

Inefficient activity assignment and role clarity issues within your organization can drive down important metrics such as your customer service satisfaction or net promotor scores. As a Sales Leader, you’re liable for understanding where your individual contributors need to be.

Customer 286

Customer Customer Service Sales Revenue 286

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! It’s free! This next tool is a no-brainer.

Research 233

Research B2B Tools Company 233

No More Cold Calling

DECEMBER 16, 2014

Marketing people get marketing degrees. Read the rest of the article.) Introduce them to the resources in your company who are integral to their success—consultants, customer service reps, account managers, and executives. “How many professions are there where there’s almost no formal education at all?”

Hiring 240

Hiring Guidelines Engineering Face-to-face 240

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. What Is Omni-Channel?

Channels 259

Channels Social Media Consumer Lead Rank 259

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

No More Cold Calling

NOVEMBER 14, 2019

Customers get equally frustrated when the buying process becomes ridiculously complex, and they can’t get answers to their questions. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. Then they blow it by being hard to reach.

Loyalty 249

Loyalty Customer Cold Calling Fashion 249

Smooth Sale

JULY 14, 2024

The technologies offer unparalleled opportunities not limited to personalization, efficiency, and insight, making them indispensable tools for modern marketers. In marketing, AI and ML can analyze vast amounts of data to uncover patterns and insights that human analysis might miss.

Strategy 109

Strategy Marketing Scale Lead Rank 109

Sales and Marketing Management

JANUARY 20, 2020

To showcase your knowledge and insight, write short articles, post videos, share opinions and comment on other people’s content. What’s more, it’s cheaper and more cost-effective to retain your customers than to acquire a new customer. . One way to keep your customers happy is to be their unofficial customer service rep.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Smooth Sale

DECEMBER 3, 2024

Data supports this dichotomy: While 81% of customers want companies to offer personalized experiences, 64% don’t want companies to use artificial intelligence (AI) to improve customer service. Vunela Provides a unique opportunity to view Videos and read articles by World Leaders. Author One Stop, Inc.

Influencer 103

Influencer How To Social Media Call-back 103

Sales and Marketing Management

JULY 7, 2019

Author: Alfred Baumbusch Over the past four decades, manufacturing, distribution and some service companies have invested management time and attention, consulting dollars and technology expense to properly balance supply commitments and realized demand. The results have been spotty at best. We’ve diagnosed the symptoms, but what is the cure?

Sales Operations 212

Sales Operations Lead Rank Fashion Distribution 212

No More Cold Calling

AUGUST 24, 2017

They invest dollars in upgrading ERP Systems, marketing, equipment, and software each year, but for some reason, they don’t see value in upgrading the education provided to their sales and service teams. and published by Fortune indicates that customers change suppliers 68 percent of the time because of employee indifference.

Hiring 214

Hiring Account SalesForce Quota 214

Understanding the Sales Force

MAY 20, 2024

This article has a set of three distinct analogies comparing baseball to sales so if you don’t want to hear about the baseball side of the analogy, you’ll probably want to exit the article. If you stay, you’ll be asking yourself, “Why didn’t I think of that?”

Hiring 201

Hiring Decision Maker Lead Scoring Lead Rank 201