Remove Article Remove Channels Remove Customer Service
article thumbnail

Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. What Is Omni-Channel? Omni-Channel Fundamentals. Powering an Omni-Channel Approach.

Channels 259
article thumbnail

The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. But that doesn’t mean B2B has to miss out on all the fun.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to treat every week like it’s National Customer Service Week

Nutshell

“National Customer Service Week.” It sounds like a made-up holiday that megacorps use to keep their frontline customer service representatives happy. In reality, National Customer Service Week has been recognized by U.S. We installed a bot that shares our positive feedback in our #madprops Slack channel.

article thumbnail

Your Current Sales Force Structure Costs You Sales Every Day

SBI Growth

This article is aimed squarely at the CEO or SVP of Sales who has tried (or considered) Inside Sales in the past. 18 days ago, I wrote another article on Inside Sales. Before you think to yourself “customer service handles that” and snap your phone shut, let’s dive a little deeper into what I mean by “Inside Sales.”

article thumbnail

Let’s Get Personal: B2B Marketing Personalization

Zoominfo

When you address a customer by their name, you make them feel good, and thus more likely to buy your product or service. Think about it: have you ever gone to a company’s website, or called their customer service line with the hopes of speaking with a real person. Yet were met with a host of automated messages?

B2B 246
article thumbnail

Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

Four days, four categories, with related articles. The Sales Leadership Articles. You''ve all seen that show before and for all but the top 6% of the sales population, that show is one that will cause you to change the channel and tune out because you can''t stand what you''re seeing. This series will catch you up in a hurry.

Airlines 189
article thumbnail

Want to have a great reputation? Earn it!

Jeffrey Gitomer

Design and post a YouTube channel filled with testimonials. Train all people in your company to tell customers what you CAN do, not what you CAN’T do. Write an article that contains several examples of what you’re doing to build your reputation. ” Start with YES!

Referrals 299