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Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.
For example, driven by the pandemic and shift to remote working, Bigtincan Learning was recently rolled out globally at a leading shoe and apparel company to connect with their employees in new ways. The post Remote Selling Viewpoints with Pam Dearen of @Bigtincan first appeared on Smart Selling Tools.
The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). However, while every major economic sector saw employees leave, some industries were hit significantly harder than others.
Brands are recognizing the inherent value of customer feedback and offering incentives accordingly. This example, from intimate apparel retailer Knix, offers customers $15 off their next purchase in exchange for completing a feedback survey. . Once again, cash incentives can be king.
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