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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

Zoominfo

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

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How To Fix Your Marketing Structure Problems

SBI Growth

The first thing Sarah does is to perform a gap analysis or Marketing Productivity Benchmark (MPB). The analysis reveals significant gaps. She knew the team had gaps but she wanted a complete analysis before rebuilding. Highlights of the gap analysis: 1. Demand Generation. Demand Generation.

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Excellence Accelerator – Unlock the Potential of Your Marketing Team

SBI Growth

Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome. For example, Google Adwords is a proven tactic in all SBI demand generation programs.

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Owning the Strategic Sales Shift

SBI Growth

Based on his analysis, three initiatives were selected as top priorities: Market analysis and segmentation. Demand generation. Marketing would need to oversee the demand generation initiative. Amount of Effort: Will there be a big lift and do we have the resources to execute? Talent management.

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The Traps of ‘optimizing’ by Lead Source

SBI Growth

This can result in corrupted analysis that de-optimizes a campaign. A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools.

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From Intent to Action: Winning More Dream Customers in 2025

Zoominfo

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge?

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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. Author: Vince Koehler.