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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

In this context, problem resolution is really an opportunity in disguise; a way to build trust with your customers when inconsistency of execution inevitably raises its ugly head. Those customers who experienced a problem and did not have a satisfactory experience with customer service when they reported it did not just sit around and moan.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

And a value chain analysis gives businesses a visual model of these activities. With this analysis, you can take steps to create a competitive advantage, improve efficiency, and increase profit margins. Let's take a deeper look into value chain analysis and learn how you can analyze your business activities.

Analysis 142
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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Change Your Sales Teams Bad Habits Before 2013

SBI Growth

Recording their daily actions to the hour allows deep analysis of how they use their time. For this customer, each low value add activity was changed: Internal Email - Investigated that the majority of emails were going to customer service from sales reps. Established a direct relationship with customers and sales teams.

Hiring 310
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How To Fix Your Marketing Structure Problems

SBI Growth

The first thing Sarah does is to perform a gap analysis or Marketing Productivity Benchmark (MPB). The analysis reveals significant gaps. She knew the team had gaps but she wanted a complete analysis before rebuilding. Highlights of the gap analysis: 1. The last hurdle to complete was the competitive analysis.

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The 10 Best SaaS CRM Software

Hubspot Sales

An effective CRM is make-or-break for SaaS companies because of: Customer Retention. 47% of polled businesses said that the use of CRM software had a significant impact on their customer retention. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. User Experience.

Software 115