Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Social Media B2B Analysis 187

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

FEBRUARY 18, 2025

Weve compiled this list of the top outbound call tracking software solutions, backed by customer reviews and expert analysis, to help you make an informed choice. ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Pipeliner

NOVEMBER 24, 2024

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Partners in Excellence

MARCH 5, 2025

My social channels are dominated by experts suggesting the GTM strategies. We define outreach programs, looking at content, channel, volume, velocity. We have endless conversations around metrics and data analysis. What do we need from marketing, what numbers do we need them to produce? What more do we need to do?

Customer 100

Customer Analysis Retention Social Media 100

Lead411

OCTOBER 27, 2022

How to determine Total Addressable Market (TAM) with Analysis. What is the size of your potential market? Imagine who would buy your product or service if you had a monopoly on the market place, meaning zero competition. What are potential distribution channels or partner channels? Who are these companies?

Ideal Customer Profile 21

Ideal Customer Profile Analysis Lead Rank Buyer Intent 21

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. ” The same advice applies in other channels as well. Heres how AI can help: 1.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Plus, an analysis of the top 75 trending sales AI tools. Most teams try to run too many channels.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. It’s also common for B2B marketers to struggle with siloing. Because buyer behaviors are changing.

ROI 166

ROI Lead Rank Customer Marketing 166

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Hubspot Sales

SEPTEMBER 12, 2024

Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

Hubspot 116

Hubspot B2B Buyer Data 116

SalesFuel

NOVEMBER 18, 2024

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

SBI Growth

SEPTEMBER 16, 2020

A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their strategy. Knowing which content is resonating with different buyers helps them define the types of content and channels that they want to use to target.

Marketing 159

Marketing Channels Buyer Benefit 159

Pipeliner

JANUARY 3, 2025

He points out that humans are naturally inclined to create complex solutions, often leading to paralysis by analysis. Using KPOP in Marketing He encourages John to use this KPOP in his marketing materials, website, and LinkedIn profile, as it will help attract the right audience and create a clear message about the value he offers.

Video 105

Video Lead Rank Lead Scoring Exercises 105

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. On the other hand, worrying that you’ll say the wrong thing can cause analysis paralysis. Conversations.

Outbound 177

Outbound Ideal Customer Profile Marketing Cold Calling 177

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. ZoomInfo ZoomInfo provides an advanced go-to-market intelligence platform that accelerates sales and empowers GTM teams with comprehensive data and advanced tools.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise CRM Future Vision.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

SalesFuel

JANUARY 15, 2025

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

Pipeliner

FEBRUARY 24, 2025

With over 25 years of experience in the digital landscape, Jonathan shared his profound insights on how entrepreneurs can harness the power of artificial intelligence (AI) to drive business success, particularly in sales and marketing. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Video 105

Video Lead Rank Lead Scoring Sports 105