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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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Mastering Sales Strategies (video)

Pipeliner

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. Customer Experience and Service The discussion also touches on the importance of customer service in building long-term relationships.

Video 116
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The Best Sales Coaching Software Tools in 2025

Zoominfo

Customization : Can it adapt to your unique sales processes and workflows? Vendor Support : Is onboarding, training, and customer service included? Gong Gong is a revenue intelligence platform that captures and analyzes customer interactions across various communication channels.

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How To Fix Your Marketing Structure Problems

SBI Growth

The first thing Sarah does is to perform a gap analysis or Marketing Productivity Benchmark (MPB). The analysis reveals significant gaps. She knew the team had gaps but she wanted a complete analysis before rebuilding. Highlights of the gap analysis: 1. Partner or Channel Marketing. Strategy & Planning.

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The Greatest Advantages of Building an In-House Marketing Team

Pipeliner

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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The 10 Best SaaS CRM Software

Hubspot Sales

An effective CRM is make-or-break for SaaS companies because of: Customer Retention. 47% of polled businesses said that the use of CRM software had a significant impact on their customer retention. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. User Experience.

Software 115