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How to Create Quality Content When Nobody Wants to Do It

SBI Growth

This is content that aligns with the prospects buying process. It pulls prospects through the buyers journey faster Your internal team has more product knowledge than any 3rd party content writer. Think of frequent flier programs in the airline industry. The solution is to create an internal content marketing capability.

Lead Rank 312
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One Thing Missing from The New Way of Selling - Part 2

Understanding the Sales Force

When commercial airlines made flying affordable enough for everyone, it didn''t eliminate buses, trains and cars. Yeah, once they have a prospect, they still have to sell. Social sellers get found, find prospects and connect using a myriad of social selling tools. Just don''t proclaim that the new way is the only way.

Airlines 205
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. Improve your buyer personas.

Analysis 176
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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Would You Watch An Autonomous F1 Race?

The Pipeline

I recently read about two groups, one from national health care provider, the other from a leading airline. Differences that come down to the tool and the skill with which that tool is played, and the arrangement, which in sales is likely Sales Enablement. It is an absolute must for both, and both excel at it in their way.

Airlines 206
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. Improve your buyer personas.

Analysis 130
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Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? Easily available research tools can help you join the right conversation at the right time and in the right place with consistency. Ditch the checklist – Before every takeoff, airline crews verbally work through an extensive checklist.