Remove Airlines Remove Marketing Remove Training
article thumbnail

Collaboration for Mid-Market Sales Growth

Score More Sales

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Mid-market company leaders (and leaders of SMB’s) need to create an atmosphere of continuous improvement. Think airline industry after 9/11. How can this impact sales? When will you start?

Marketing 217
article thumbnail

How Gamification Will Impact Your Sales Initiatives

SBI Growth

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Launch – train the team. An example of this would be adding real time quizzes to sales training. Use For – sales training events, field adoption checkpoints. Think of frequent flier programs in the airline industry. Here’s why.

Lead Rank 321
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways B2B Marketers Can Get the Most from Facebook

Pointclear

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. E-mail marketing service provider Infusionsoft uses it for lead generation.

Facebook 216
article thumbnail

Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

They train the customer on how to use the product (both initially and ongoing), which enhances perceptions of overall product quality and performance. For companies serving B2B markets, a properly run sales force that executes the seven activities outlined above is the most effective (and cheapest) loyalty program you can find.

Loyalty 290
article thumbnail

Book Review: The Gamification Revolution

SBI Growth

The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. Commercial negotiation- think sales training. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). As result, there is a lot of confusion.

Lead Rank 310
article thumbnail

The Two EX’s of Success

The Pipeline

Maybe I can help you relate differently, you know when your flight is delayed, and you face getting to an important meeting late, doesn’t matter what the airline says, it doesn’t change the fact that it was late. A lack of consistency on reviewing, training and reviewing the activity and the quality of execution.

Airlines 282
article thumbnail

Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive and fast-forward 10 years.