Airlines Marketing Sales Management 
Understanding the Sales Force
SEPTEMBER 22, 2014
Last week, when speaking on the Inbound Stage at Inbound14, my topic was Hiring for the Inbound Sales Role. I asked the question, "Is this a sales or a marketing role?". The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. They are different skill sets.
SBI Growth
MARCH 24, 2013
Multi-national organizations plus complex sales equals airline miles. Whether it’s a branch, location, city, or market, you need to be there. This article tells the sales leader how to spend time, their most precious commodity. Finally, you have to evaluate Competitors on a market or LOB level. Author: Mark Synek.
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SBI Growth
MAY 29, 2013
The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). Let’s explore the applicability of “points”, a game mechanic, to the world of B2B sales.
SBI Growth
SEPTEMBER 19, 2013
This article will give you the best practices to implement impactful sales initiatives. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools to help your sales efforts. Your sales managers check the “launch” box.
Bernadette McClelland
SEPTEMBER 8, 2014
This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.
Bernadette McClelland
SEPTEMBER 8, 2014
This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.
Sales and Marketing Management
DECEMBER 14, 2020
Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive social, business or personal?—?
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