SBI Growth

MARCH 24, 2013

Most top sales executives travel. Multi-national organizations plus complex sales equals airline miles. Whether it’s a branch, location, city, or market, you need to be there. This article tells the sales leader how to spend time, their most precious commodity. A sales rep to explain how quotas were determined.

Airlines 297

Airlines Hiring Journal Churn 297

SBI Growth

NOVEMBER 2, 2013

A key challenge for every marketing team is producing quality content. The solution is to create an internal content marketing capability. Those who have tried to implement internal content marketing have run into roadblocks. Your internal marketing team will rebel against writing their own content. I’m not a writer”. “I

Lead Rank 312

Lead Rank Lead Scoring Airlines How To 312

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Data Airlines Influencer 226

SBI Growth

MAY 29, 2013

The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. Their book does an excellent job of explaining what gamification is and how it can be applied to drive a sales result. There are six types of game approaches: Grand challenge- think sales contest.

Lead Rank 310

Lead Rank Lead Scoring Airlines B2B 310

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

The Pipeline

AUGUST 7, 2013

Most people, and contrary to rumors, sales people are people, when faced with completing a task, especially a difficult task or one they don’t like, will do one of two things. The bonus in sales is you make money as a result and get to keep your job. Sales Success Tibor Shanto' By Tibor Shanto – tibor.shanto@sellbetter.ca.

Airlines 282

Airlines Face-to-face Pipeline Coaching 282

Understanding the Sales Force

OCTOBER 16, 2012

Understanding the Sales Force by Dave Kurlan I've hit on this topic several times before when I ranted about: US Airways. United Airlines. Delta Airlines (Frank wrote this one). Companies still don't seem to get that it doesn't matter how good their marketing is. National Car Rental. National Car Rental a second time.

Wireless 202

Wireless Airlines Customer Skype 202

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications.

Conversion 136

Conversion Marketing Airlines Face-to-face 136

Zoominfo

FEBRUARY 17, 2020

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Next up, learn how to use sentiment analysis to improve your marketing strategies. These numbers may look great in a marketing report.

Analysis 130

Analysis B2B Airlines Marketing 130

Understanding the Sales Force

JULY 2, 2014

Understanding the Sales Force by Dave Kurlan Yesterday, I read an article that was very consistent with what I was complaining about last week when I wrote The One Thing Missing From the New Way of Selling. I have tremendous respect for the article''s author, Mark Roberge , who has built a great sales force over at Hubspot.

Airlines 205

Airlines Inbound Hubspot Top of Funnel 205

Sales and Marketing Management

MARCH 4, 2020

Solomon interviewed Virgin Group founder Richard Branson, who told him that many Middle Eastern and Asian airlines that compete with his Virgin Atlantic international airline “have service standards that are extremely high, but don’t deliver the right style of service for customers today.”.

Airlines 156

Airlines Consumer Customer Service B2B 156

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Bernadette McClelland

SEPTEMBER 8, 2014

This is a story about why marketers salespeople must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their world view. 3% of people are ready to buy what you offer the market, right now. Instead I’m going to tell you a story.

Webinar Metrics 246

Webinar Metrics Real Estate Airlines SME 246

Sales and Marketing Management

JUNE 30, 2017

“I got a phone call this morning from one of our oldest customers,” says the executive in a 2010 commercial for an airline. “He The executive proceeds to hand out airline tickets to his entire team and says, “We’re going to set out for a little face-to-face chat with every customer we have.”. He fired us.

Airlines 136

Airlines Face-to-face Advertising Advertising 136

Pipeliner

NOVEMBER 2, 2020

In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. The other example is airlines changing their “delayed “message to “slightly behind” for their late flights. Why do people decide to purchase one item instead of another one?

Consumer 97

Consumer Video Marketing Airlines 97

Emissary

JUNE 6, 2022

Will airline technology trends be short-term or drive permanent changes to the aviation technology landscape? In this Buyer’s Seat we are going to take a vertical focus and take a closer look at the travel & hospitality industry – specifically aviation (airlines, airports and those in that supply chain). Listen Now.

Airlines 52

Airlines Trends Travel B2B 52

Score More Sales

JUNE 5, 2013

From 2007 until 2011 Porter was VP of Marketing at Virgin America – which has to be anyone’s favorite airline if you’ve flown on a Virgin flight. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips. Cultivate Fields of Creativity.

Networking 219

Networking Top of Funnel Lead Rank Lead Scoring 219

Fill the Funnel

NOVEMBER 10, 2010

After my trip home to Seattle late last night, I came to the realization that the airline industry needs to embrace Airlines 2.0! Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0 Best Sales 2.0 Best Sales Enablement Program – Big Machines.

Twitter 74

Twitter Conference Omniture Airlines 74

Hubspot Sales

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. Larger companies do enough volume of sales to charge less per product. Dominant Firm.

Airlines 115

Airlines Lead Rank Margin Competition 115

Sales and Marketing Management

MAY 22, 2020

The challenges of quarantine deepen in sales, where lead-generation from cold calls and emails is essential. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Sales is not a zero-sum game. How do I start?

Airlines 177

Airlines Cold Calling Face-to-face Lead Rank 177

Hubspot Sales

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Almost any airline can get you from point A to point B within a similar timeframe. Apple and Samsung both make smartphones.

Competition 111

Competition Airlines How To Face-to-face 111

Sales and Marketing Management

AUGUST 20, 2019

For starters, it is really, really expensive to bring a new technology to market. Yes, if you’re running an airline, you have to have somebody who can actually fix a plane. You see companies like Southwest Airlines, which hires for smarts, for diligence and for enthusiasm. One study found that of 1.5 Why is this?

Airlines 136

Airlines Survey Training Industry 136

Hubspot Sales

OCTOBER 18, 2021

For example, a company may practice internal benchmarking within a department to ensure a goal is hit each week, such as completing a certain number of sales calls. It scrutinizes every product and strategy — from messaging to sales processes. But looking inward can only get you so far. Competitive Benchmarking Analysis.

Competition 111

Competition Airlines Lead Rank Analysis 111

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. There is no single approach that serves B2B sales and marketing teams across the board.

Margin 194

Margin Discount Airlines Incentives 194

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. New world, new sales strategies. And relationships are at the heart of sales.

Marketing 105

Marketing Telecommunications Pivotal Airlines 105

Zoominfo

JANUARY 11, 2021

The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

Conference 162

Conference Tourism Hotels Face-to-face 162

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Transportation 124

Transportation Marketing How To Webinar Metrics 124

No More Cold Calling

SEPTEMBER 6, 2019

I’ve never had a good customer experience at that market, but this was over the top. The Importance of Customer Experience in B2B Sales. Digital technology has forever changed B2C sales and customer service, and that shift has also changed the B2B sales game. I’d had it. I was in the express checkout line at Safeway.

Referrals 189

Referrals Customer How To Cold Calling 189

Appbuddy

APRIL 21, 2022

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer.

Consumer 96

Consumer Email Marketing Marketing Tourism 96

Zoominfo

NOVEMBER 3, 2020

Upselling: A sales technique that pitches customers a more costly product or service, and/or presents them with upgrades or add-ons — facilitating a more expensive business model. Strategies like cross-selling and upselling are central components of ZoomInfo’s go-to-market (GTM) framework. In an image…. Not too shabby. Is it working?

Loyalty 162

Loyalty Airlines Hotels Hubspot 162

SBI

MAY 5, 2020

Time for Sales and Event Teams to be Equal Partners. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Sales needs to sit up and embrace these new opportunities to develop new business in a new way. How Sales Will Need to Adjust.

Face-to-face 119

Face-to-face Follow-up Lead Capture Airlines 119

John Barrows

AUGUST 5, 2019

He’s always been a salesperson, but Sean goes deep in this podcast about the routes of new sales professionals. He cares a lot about helping the new breed of sales professionals to get that level of training and grounding. And so if you do that, and if you rethink sales as a profession, how do you educate people from day one forward?

Airlines 60

Airlines Call-back Intent Education 60

Zoominfo

JANUARY 11, 2021

The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

Conference 130

Conference Tourism Hotels Face-to-face 130

Pipeliner

AUGUST 24, 2021

The international transportation logistics client that generated 80% of their business from the airline industry. What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. But in the interest of time, rapid sales team brainstorming events can be just as productive.

Transportation 96

Transportation Real Estate Airlines Government 96

Smooth Sale

JULY 12, 2022

Attract the Right Job Or Clientele: Are You Missing The Sales Success Ingredient? It is no secret that clients crave the sales success ingredient from their representatives. It is the only way that you will be able to build a returning and referring clientele a la the Smooth Sale. Photo by blende12 via Pixabay.

Airlines 78

Airlines Hiring Hotels Customer Service 78

HeavyHitter Sales

APRIL 12, 2008

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors. Sales Tips.

Airlines 60

Airlines Cancellation Customer Travel 60

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120