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Understanding the Sales Force by Dave Kurlan Yesterday, I was returning from New Orleans on an airline I had previously decided never to use again. Yes, they sold me, for a second straight time, that flying United is not a good experience, their people don''t care, putting their own needs first, ahead of their customers.
Last week, during my travels to Poland and back, I experienced how companies are using customerservice as sales tools. In most cases, customerservice tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.
Understanding the Sales Force by Dave Kurlan This is the third in a four-part series that will run this week. The Sales Leadership Articles. Sales Leadership and sales management are the keys to successful sales performance. Starting with the Sales Management Team - Is it a Bad Decision? See Part 1 here.
Many of the same ideas are rehashed daily within sales and customerservice – and in accounting and operations. If you have an open environment where ideas can be shared your company has a good chance of using collaboration for sales growth. In sales and business building – execution is where it is at.
Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).” Satisfactory customerservice isn’t enough, Solomon says.
The first customer sends a polite email that seeks clarification about an issue they’re having, while the second customer expresses significant frustration about the same problem. From a customerservice perspective, you may approach these two customers with the same solution.
If the airline counter agent tells you that you must pay extra for your heavy bag, don’t get angry at the agent! Your beef is with the airline’s policy (and possibly your failure to read the fine print). MTD Sales Training | Sales Blog | Image courtesy of Dollarphotoclub. Instead, treat the agent like an ally.
Larger companies do enough volume of sales to charge less per product. When they lower their prices, they are likely to attract more customers for increased volume and will make more money despite their decreased margin. Once this occurs, it can raise prices, spend less on innovation, and allow its customerservice to slide.
The recent Tweet war between Delta Airlines and Ann Coulter reveals that Delta leadership does not know what their customers value. When customer pay for something, they expect what they pay for. To say Delta’s customerservice was horrendous is an understatement. . Pretty simple.
We complain about consumer experiences all the time—the phone company that lies about your mobile phone charges, the gas company that puts unknown charges on your bill, your internet provider that no one likes because they make promises and never deliver, and the airlines. That’s why a referral culture leads to a stellar customer experience.
The first customer sends a polite email that seeks clarification about an issue they’re having, while the second customer expresses significant frustration about the same problem. From a customerservice perspective, you may approach these two customers with the same solution.
Look sometimes “rules” and “regulations” blind us to the most obvious and simple solution and this was the case for United Airlines this weekend. In an effort to maximize bookings and make sure flights are full, airlines commonly overbook anticipating people don’t show, miss their connections, etc.
First, we’ll want an understanding of what exactly customer experience is and how it’s different from the concept of customerservice that it has largely replaced. Customer Experience: The Key to Success in the New Marketplace. Cultivate Customers for the Long Term. Involve Your Whole Team.
I had a brutal experience with United Airlines earlier this week. I was at the Selling Power Sales 2.0 Conference and had meetings later in the day. I wanted to see how much it would cost to switch flights home. My original flight was around 11:30 a.m. I called United around 9:30 a.m.
Personalized Online Shopping Will Get More Personal Source No one wants a shopping experience that sounds like a car salesman copied and pasted their sales pitch — it is incredibly grating and generic. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.
The #1 reason why businesses lose customers is their perception that they were treated discourteously or unfairly by the company’s people with whom they interacted. If you chose to concentrate on Customer Success it you can make a big difference in your win loss record of keeping customers.
Traveling is great way to observe the best and the worst in sales and customerservice. Hits: Air Canada Super Elite Concierge Service. Porter Airlines yummy snacks and wine for the flight home. Porter Airlines yummy snacks and wine for the flight home. Porter Airlines restrictive carry on baggage policies.
Are you a sales road warrior? Every week I’m asked about travel tips, recommended hotels, airlines, and locations. And so, rather than keep my conversations private this year, I’ve decided to write short blog posts designed to help road warriors … Read More »
What do companies like Trader Joe’s, Southwest Airlines, and Zappos have in common? They’re all known for delivering excellent customerservice. No matter how good a company is at controlling costs, hiring talented employees, and developing innovative products, few brands succeed without putting customers first.
The #1 reason why businesses lose customers is their perception that they were treated discourteously or unfairly by the company’s people with whom they interacted. If you chose to concentrate on Customer Success it you can make a big difference in your win loss record of keeping customers.
In this post, I want to cover just two issues which your company faces in retaining customers: • The true value of exceptional customerservice. • Moments of truth. Looking around, it’s easy to see how many companies have developed customerservice strategies using the telephone. Bon w/e a tous!
For instance, increasing the price by a few percentage points without affecting sales volume can lead to exponential growth in profits. Conversely, setting prices too low to attract customers may increase sales volume but erode margins, compromising overall financial health. The airline industry frequently employs this strategy.
Sales people always seem to be busy and on the “go.” ” Those few minutes waiting to see the customer. All that time traveling to and from the customer, all the spaces between those activities we have on our agendas. Do we have clear objectives and goals for the call and do these create value for the customer?
Lack of Consistency : Baggage Checking We planned to carry our luggage onto the plane of a major airline upon leaving for our destination. But on the way back with the same airline, the experiences were different, and the fee was considerable. Reward employees who offer excellent input for improving upon service.
After all, employees are permitted to spend up to $2,000 to fix or improve a customer’s experience before calling on a manager. Not the customerservice team. It’s how the company has leaned on customerservice to build the brand, and why its employees have become so enviably amazing at anticipating needs.
There's a reason why airlines instruct us to place our own oxygen mask on before helping others: if we don't take care of ourselves, we can't take care of someone else. Content is also a valuable sales tool," says Valerie Turgeon of Brandpoint. You then need to create content around the keywords you find.". But it doesn't stop there.
Choose whether you want to provide services for business travel, luxury travel, family-friendly vacations, or adventure packages. Specialization can improve customerservice and loyalty by focusing your marketing efforts and developing more profound expertise. Doing so will lead you to the Smooth Sale!
What’s your customerservice horror story? The customerservice that was so bad, no discount or Black Friday deal could entice you back. According to a report by American Express , more than half of all Americans have scrapped a planned purchase because of bad service. What Is a Customer Satisfaction Crisis?
Having racked up over 225,000 miles over two major airlines last year you could say that my most used office space is seat 3D. Like many professional sellers, I travel all the time. Air Canada and America are my preferred choices … Read More »
The sales profession teaches us to put ourselves in the shoes of our clients. It was always curious to me that sales trainers and management dictated a one-way method to conduct business. Sales teams are commonly given the instruction, ‘Here is the script and how you relay it. Sales Tips for Projecting What You Preach.
There is only one way to respond when you make a mistake in sales or business, s**t in life, in general, and most people don’t do it right. If you screw up and forget to show up for a demo, saying sorry doesn’t carry half the weight as acknowledging the fact, you wasted your customers time and how that impacted them.
There is only one way to respond when you make a mistake in sales or business, s**t in life, in general, and most people don’t do it right. If you screw up and forget to show up for a demo, saying sorry doesn’t carry half the weight as acknowledging the fact, you wasted your customers time and how that impacted them.
It entails examining the links and dependencies between variables in order to answer questions such as “Why did sales decline in a specific region?” ” or “What factors contributed to an increase in customer churn?” Utilize predictive analytics to stay one step ahead of the competition in customerservice.
The Value of Service & Those “Moments of Truth” Published by Jonathan Farrington at 12:39 pm under General. Looking around, it’s easy to see how many companies have developed customerservice strategies using the telephone. So what is the value of good customerservice?
Contact management is storing and organizing leads’ and customers’ contact details, behaviors, and interactions with your business. An essential tool for growing your business, it helps you share customer data across your company. You call your airline after its system can’t process your transaction.
Further downstream, your marketing and sales messages pack no punch because they’re too product specific and don’t communicate the compelling WHY factor. The result is portfolio strategy made up of a bunch of proposed product solutions instead of market solutions. No one makes it easier than Proficientz.
Travel/Airline: 10% more. Optional utilities, such as cable or cell phone service: 8% to 9% more. Customer experience (CX) is business-critical because it directly impacts the sales, revenue, and profit your business generates. Poor Experiences Drive Customers Away. Restaurant/Dinner/Coffee: 12% to 16% more.
You already know who your customers are — but do you know what makes them tick and drives their decision-making? The psychology of sales can reveal all this and more. Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Is it pure luck?
How to Deliver Outstanding Customer Experiences in the Digital Age. One of the speakers we’re most excited about is Alex Hunter, the customer loyalty expert who was once part of the team that founded award-winning airline Virgin America.
In the digital era, everything is centered around the customers, and the customers’ preferences dictate the product, sales and marketing strategies. So, it is essential to understand what the customers want, and communicate with them accordingly. Understanding customers is more than just guess work.
The UnSeller isn’t just a customer experience expert. He’s the go-to guru for thousands of marketers, sales reps and customerservice employees around the world. Most businesses focus on generating new leads to drive sales. After all, customers don’t care about your company’s problems.
The UnSeller isn’t just a customer experience expert. He’s the go-to guru for thousands of marketers, sales reps and customerservice employees around the world. Most businesses focus on generating new leads to drive sales. After all, customers don’t care about your company’s problems.
This award-winning airline safety film from Virgin Atlantic is delightfully creative. Sales and customerservice teams across the globe use Lessonly to create quickly, learn anywhere, and brand beautifully. I’ve shared some notes on what they did well, and in some cases, what I think can be improved. Learn more here.
This lackluster customer experience was in stark contrast to my recent experience flying with Delta. Usually, major airlines treat you like a number—unless you’ve flown zillions of miles with them—but this time, they made me feel like a real person. Tiffani Bova gave us the answer in her keynote presentation at the recent Sales 3.0
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