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Book Review: The Gamification Revolution

SBI Growth

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. The concept of gamification is catching on in B2B sales and marketing. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). A few weeks ago I got an email from a client telling me “ You have to read this book.”

Lead Rank 310
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Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

Sales Leadership and sales management are the keys to successful sales performance. Without good sales leadership, management, coaching, motivation and accountability, we have salespeople left to their own devices. Starting with the Sales Management Team - Is it a Bad Decision?

Airlines 185
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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. But let’s take a look at five places it might go when businesses reevaluate their sales strategies. Let’s give a nod to the obvious: People drive sales. Changing the channel? Pivots large and small.

Marketing 105
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The 15 Best Bots for People Who Work in Sales

Hubspot Sales

With the Invoiced bot for Slack, payment updates will go automatically to your Slack team’s Invoiced channel. Connect the Leadsync bot to your Facebook ads account, pick which channel you’d like to receive the updates in, then watch your leads roll in. 4) Leadsync.me. Purpose: Lead updates. Platform: Slack. 6) TechCrunch. 9) To-do bot.

Skype 109
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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?

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The 30 Best Alexa Skills for Professionals

Hubspot Sales

Link your Slack account, then specify the channel you’d like to post to and your message. Just look up the airline and flight number (for example, “Alexa, ask Flight Tracker for flight status for Delta 15” ) and you’ll learn whether it’s currently on time or running late. Support for additional services is coming soon.

Sports 111