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Book Review: The Gamification Revolution

SBI Growth

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. The concept of gamification is catching on in B2B sales and marketing. Their book does an excellent job of explaining what gamification is and how it can be applied to drive a sales result. Commercial negotiation- think sales training.

Lead Rank 310
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Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan This is the third in a four-part series that will run this week. The Sales Leadership Articles. Sales Leadership and sales management are the keys to successful sales performance. Starting with the Sales Management Team - Is it a Bad Decision? See Part 1 here.

Airlines 189
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Responding to the Digital Sales Shift

Sales and Marketing Management

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

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Double Article Friday - How New Salespeople Struggle

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today you''ll receive multiple articles and a bonus video too! The Sold Lab portal posted this article of mine on Why Sales Training Doesn''t Work. Then, Evan Carmichael did a terrific job interviewing me for this video on his YouTube channel.

Airlines 196
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. This may include traditional support channels like email, chatbots, and so on. These channels exist as a means to support your customers– but they also contain valuable customer sentiment data. How do you track customer sentiment?

Analysis 176
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. This may include traditional support channels like email, chatbots, and so on. These channels exist as a means to support your customers– but they also contain valuable customer sentiment data. How do you track customer sentiment?

Analysis 130
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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

For example, a company may practice internal benchmarking within a department to ensure a goal is hit each week, such as completing a certain number of sales calls. It scrutinizes every product and strategy — from messaging to sales processes. United Airlines. But looking inward can only get you so far.