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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. How do you track customer sentiment? Here are a few examples: 1.

Analysis 176
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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

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article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

If you have a large following across multiple channels, this may seem like a daunting task. Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. How do you track customer sentiment? Here are a few examples: 1.

Analysis 130
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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels.

Trends 130
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Your Market’s New Normal

Pipeliner

And rightfully so, we’re primarily concerned with our clients and prospects. The international transportation logistics client that generated 80% of their business from the airline industry. We mentioned the airline industry but what about pharma? How have continually changing demographics impacted your clients and prospects?

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. Redefining the human touch Changing the way we look at numbers Changing the channel Changing the product mix Switching outreach strategies. Changing the channel? Pivots large and small. Largely by being nimble.

Marketing 105
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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.